Sinclair is already gearing up for Trump 2020

Sinclair is already gearing up for Trump 2020 

New “must-run” segment airing a week after midterms boosts Trump and dismisses Democratic chances in 2020

Blog ››› ››› PAM VOGEL

Less than one week after the 2018 midterm elections, Sinclair Broadcast Group is already pushing “must-run” segments minimizing Democratic chances in 2020 and boosting President Donald Trump’s re-election bid.

A new “must-run” commentary segment about the 2020 elections began airing on Sinclair’s local stations on November 12. It’s part of Sinclair’s ongoing series called “Bottom Line with Boris,” which features chief political analyst Boris Epshteyn. Epshteyn worked on Trump’s 2016 campaign and may have signed a nondisparagement agreement during that time that would prevent him from criticizing the president.

In the segment, Epshteyn tells viewers that the Democratic Party has “too many competing messages and varying factions” that will prevent “a clear path to victory in their primaries." He cited eight potential 2020 contenders for the Democratic nomination, ranging from party members like Sen. Cory Booker (D-NJ), who supposedly wants to take the party in "a radical direction of open borders and single-payer health care," to "centrist, pro-business old guard" like former Vice President Joe Biden. Epshteyn said that the Republican Party is very united behind Trump, whom he called a “very formidable candidate” and an “active and strong campaigner.”

With the 2018 midterms behind us, the country now turns toward the 2020 election cycle, including what is sure to be a hotly contested re-election race for President Trump.

President Trump will continue to be an active and strong campaigner. Potential Democrat candidates, like Sens. Bernie Sanders, Elizabeth Warren, Cory Booker, and Kamala Harris, want to take their party in a radical direction of open borders and single-payer health care.

Other rumored candidates, such as former Vice President Joe Biden and former Virginia Gov. Terry McAuliffe, represent the centrist, pro-business old guard of the Democrat Party. There’s also a chance that Democrats go local and nominate a former young mayor in either Mitch Landrieu from New Orleans or Eric Garcetti from Los Angeles.

Headed into 2020 you'll hear a lot about how the GOP is equally as divided as Democrats. Ignore that. The president’s approval rating is at about 90 percent among Republicans. The “Never Trump” movement is now largely a figment of imagination perpetuated by the flood of former Republican operatives who are paid to make frequent appearances on the networks so they can bash the president and the Republican Party.

Here's the bottom line: Right now, there are too many competing messages and varying factions vying for the Democratic nomination for there to be a clear path to victory in their primaries. Democrat candidates will have to declare their intentions very soon. It will be interesting to see which direction their party chooses to take in trying to defeat a very formidable candidate, and unquestionably the leader of the Republican Party, in President Trump.

Epshteyn also teased in his morning newsletter another “must-run” to be released later today, which will focus on “a potential 2020 presidential run for Hillary Clinton.” Both of these segments will air on an estimated 100 local TV stations nationwide, including in major battleground states.

Epshteyn’s -- and his employer’s -- early shift to 2020 makes perfect sense, since he spent the year leading up to the 2018 elections using his platform to essentially campaign for Republicans. In his “Bottom Line With Boris” segments, he focused specifically on the midterms at least 13 times this year and more broadly made the case for Republican policies countless others. Some segments skipped the usual commentary altogether, instead featuring excerpts from softball interviews he conducted with Trump and five Republican politicians on ballots last week, including Florida Republican gubernatorial candidate Ron DeSantis and newly re-elected Texas Sen. Ted Cruz.

Taking into account Sinclair’s yearlong effort to put its thumb on the scales in 2018 along with its longer history of political meddling during election seasons, local news viewers should unfortunately expect more Trump 2020 messaging on Sinclair stations for the next two years.

Posted In
Elections, Media Structures & Regulations
Network/Outlet
Sinclair Broadcast Group Inc.
Person
Boris Epshteyn
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