Media Matters' Cristina López explains "alt-right" lingo on PRI's The World in Words
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From the August 23 edition of PRI's The World in Words:
CRISTINA LÓPEZ: When Richard Spencer began gaining notoriety and it became fairly obvious that his views were not just far right but also ethnocentrist and white supremacist, his image became a little too toxic. So an active effort to rebrand began but it was all PR because they were comfortable with his ideology at first. So I think a more accurate way to identify them is pro-Trump trolls because they largely operate online.