Far-right alternative-media figures think the “Google Manifesto” proves them right

Far-right alternative-media figures think the “Google Manifesto” proves them right

Blog ››› ››› JARED HOLT


Sarah Wasko / Media Matters

Members of the far-right alternative-media ecosystem are lashing out at Google after the company fired an employee who argued that there are biological differences at play behind gender gaps within the tech industry in an internal memo criticizing the company’s diversity initiatives. While the firing was based on the biological claims, which violated Google's code of conduct, far-right media figures latched onto his argument that Google does not entertain conservative viewpoints and used it to validate a broader narrative about supposed tech censorship.

Last week, a 10-page internal memo written by James Damore, a software engineer at Google, went viral among Google staff. The manifesto was later published in full by the technology news site Gizmodo. In it, Damore claimed that Google’s “discriminatory” biases behind its promotion of diversity in the workplace have created a “politically correct monoculture that maintains its hold by shaming dissenters into silence.” Damore also wrote that “on average, men and women biologically differ in many ways” and that those differences may create less opportunity for women to ascend the corporate ladder for positions that “often require long, stressful hours.” Diversity is not a bad thing, he argued, but Google’s benchmarks for workplace diversity “can incentivize illegal discrimination.”

Days after the memo circulated throughout the company, Google CEO Sundar Pichai wrote in an internal memo that Damore had violated the company’s code of conduct by “advancing harmful gender stereotypes” and that “to suggest a group of our colleagues have traits that make them less biologically suited to that work is offensive and not OK.” Business Insider later confirmed that Damore had been fired from Google for penning the memo.

Following the news of Damore’s firing, members of the right-wing alternative-media ecosystem leveraged their distribution network to spread claims that Damore’s termination proved Google seeks to suppress conservative viewpoints within its company, even though the controversy around Damore’s comments spurred form his arguments about biological superiority and not his conservative views:

Right-wing vlogger Stefan Molyneux:

Infowars Editor-at-Large Paul Joseph Watson:

Far-right internet troll Jack Posobiec:

Far-right media personality Mike Cernovich:

"Alt-right" blogger Ashley Rae:

Alternative right-wing media outrage also inspired posts on many high-traffic fringe political blogs. Big League Politics blogger Cassandra Fairbanks wrote, “Instead of arguing using facts, logic, or reason, many women within the Google team immediately took to social media to scream about the ‘sexism.’” At the end of the article, Fairbanks asked, “When will the left learn that feelings will never outweigh facts?” Jim Hoft, owner of The Gateway Pundit and possibly the dumbest man on the internet, penned an article about Damore’s firing with the headline “Truth Is A Hate Crime.”

A Twitter account associated with 4chan’s “politically incorrect” message board (commonly referred to as “/pol/”), posted an image of a predominantly female group it claims is part of “Google’s censorship team” and claimed it “explained so much.” Media Matters is not linking to this post to protect the identity of those pictured.

In addition to lashing out at Google, Posobiec took to Periscope and encouraged his fan base to tweet the hashtag “#GoogleManifesto,” which briefly became a trending topic on Twitter. Conservative firebrand Chuck Johnson’s right-wing crowdfunding site WeSearchr launched a fundraising page to pool money to help Damore “get back on his feet and see if he can fight Google.” WikiLeaks’ Julian Assange even offered Damore a job at his website; Assange has previously accused Google of colluding with former Secretary of State Hillary Clinton and the U.S. State Department to control the distribution of information related to foreign affairs.

Members of this media ecosystem have found a hero in Damore because they can spin his termination from Google to validate one of their key talking points: that tech companies are actively suppressing conservative voices on their platforms and censoring opinions that contradict a liberal worldview. Conservative columnist Kurt Schlichter called for an antitrust investigation into Google:

The Verge reported that Damore’s firing does not represent the first time discussions about diversity in the tech industry have served as fodder for right-wing online communities, citing outrage over Pax Dickinson’s ouster from Business Insider after a string of anti-feminist and racist tweets. It’s also worth noting that many personalities who populate the right-wing alternative-media ecosystem (such as Milo Yiannopoulos) first gained prominence in 2014 during another major tech industry controversy called “Gamergate.” Similar to the Google manifesto, the Gamergate online movement found energy when it criticized diversity efforts in the video game industry; it also spurred attacks on a female game developer’s sex life that resulted in death threats.

The Google manifesto and reaction provide another example of the lengths to which members of this media ecosystem will go to manufacture validation for their fringe worldview and smear its critics.

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