To supplement his burgeoning self-promotion empire, Glenn Beck has launched TheBlaze.com, a "news, information and opinion site" that, despite its stated goal to "post, report and analyze stories of interest on a wide range of topics" appears to have a disproportionate number of stories covering -- you guessed it -- Glenn Beck, as Gawker has noted.
As of 10 PM tonight, the range of topics on The Blaze remained woefully narrow, with four out of the fifteen main stories on the homepage containing Beck's name in the headline and another four touting Beck's August 28 "Restoring Honor" rally, itself another exercise in self-aggrandizement.
This doesn't exactly jibe with what Beck reportedly told Mediaite: that he hopes visitors to The Blaze will find "original reporting, insightful opinions and engaging videos about the stories that matter most." Unless Glenn Beck thinks Glenn Beck is what matters most.
Beck's "Restoring Honor" event and the lead up to it largely turned out to be a similar exercise in self-publicity. At the rally, Beck created his own organization of clergy members, the "Black Robe Regiment," which is now promoted on The Blaze. He likened himself to Martin Luther King, Jr. and associated himself with the divine.
Beck has also frequently suggested that God himself was directly involved with his rally while promoting the event, but perhaps nothing is better evidence of the scale on which Beck places himself than this promo on GlennBeck.com, in which he compares 8-28 to the moon landing, the Montgomery bus boycott, Iwo Jima, and the signing of the Declaration of Independence, and invokes Martin Luther King, Jr., Abraham Lincoln, most of the founding fathers, Martha Washington, and the Wright Brothers.
Here's a screenshot of The Blaze's homepage around 10 PM on August 30: