Two weeks after Media Matters for America named FOX News host Bill O'Reilly "Misinformer of the Year," a viewer wrote an email to O'Reilly congratulating him on the award. O'Reilly read the email on the January 6 edition of FOX News' The O'Reilly Factor, labeling the emailer, Media Matters, and his other critics “Kool-Aid people” :
O'REILLY: Jeanne Rowlette, Brighton, Michigan: [reading email] “Mr. Bill, heard you won another award; misinformation show of the year. Congrats. You earned it.” You know, thanks for reminding me, Jeanne. Happy new year to you and all of the other Kool-Aid people.