Breitbart’s xenophobic “Sweden YES” tag is a dog whistle to the “alt-right,” and the misleading articles marked with the label serve as the foundation for the outlet’s anti-immigrant campaign in both Europe and the United States.
In a March 17 interview with NBC News, Breitbart.com’ Editor-in-Chief Alex Marlow attempted to distance his site from the “alt-right,” claiming that it’s “not a hate site.” But one of the website’s new favorite content tags -- “Sweden YES!” -- is an “alt-right” catchphrase that began as an effort to mock Sweden’s multiculturalism, gender equality, and positive stance on immigration.
According to Know Your Meme, “Sweden Yes” began on a German international messageboard, Krautchan/int/, in 2012. From there, it became a subreddit, which is currently “quarantined” due to its “shocking or highly offensive content.” The phrase is also popular on the anonymous online message board 4chan, where there is currently an archived Sweden Yes thread on the /pol/ page, with activity as recent as March 20. The meme is associated with Captain Sweden, a series of Swedish webcomics named for an anthropomorphized multicultural Sweden, often depicted engaging in interracial intercourse or featuring immigrants engaged in criminal behavior.
The Breitbart content organized under the “Sweden Yes” tag is written almost exclusively by Chris Tomlinson, a Breitbart London contributor who often retweets far-right French political leader Marine Le Pen and far-right, anti-Muslim Dutch political leader Geert Wilders, as well as Lauren Southern, an “alt-right” media figure who was recently allowed into a White House press briefing. Virginia Hale, a white nationalist Breitbart reporter with a history of using anti-Muslim rhetoric, has also written “Sweden Yes” content in recent weeks.
The first Breitbart content tagged “Sweden Yes” was published in November 2015. But that article was one of only five pieces of content given the tag before President Donald Trump’s February 18 speech in which he instructed the audience to “look at what’s happening last night in Sweden,” which he said “took in large numbers” of Muslim immigrants and refugees. Trump followed up his remarks about Sweden by mentioning three French and Belgian cities attacked by domestic terrorists over the past two years. Trump’s comment was a clear suggestion that Muslims and refugees are responsible for a so-called “crime wave” in Sweden. Multiple fact-checkers have debunked both Trump’s seeming implication of an attack the night before he spoke and his claim about migrant crime in Sweden. But the damage had already been done. Since his speech, Breitbart has labeled 32 pieces of content (of a total of 37) with the “Sweden Yes” tag.
The site’s “Sweden Yes” content often makes evidence-free claims, exaggerates unrelated past incidents of crime to report on recent events, or exploits incidents in other countries to stoke fear about immigrant crime in Sweden. For example, a March 8 Breitbart article fearmongered about the takeover of Malmö due to “mass migration, predominantly from Middle Eastern nations” to claim that the the city’s longtime residents are leaving the city, possibly due to an “explosion in crime” and “warring gangs.” But the words “warring gangs” are hyperlinked to another Breitbart article about these so-called gangs, which cites a Reuters article. Reuters makes no mention of whether the perpetrator of the gang shooting of a 16-year-old boy in Malmö was an immigrant.
Another Breitbart article, about a Swedish program to train asylum seekers from the Middle East to work in correctional facilities, acknowledges that “so far the program has not run into a glaring issue that plagues many prisons across Europe, the growth of radical Islam and radicalization of inmates,” before claiming that French and British prisons have becoming a “breeding ground for radical Islamic indoctrination.” But the training program is in Sweden, not France or Britain, and while it places recently arrived immigrants in jobs within prisons, these program participants are guards, not inmates. The article also claims, “In HMP Gartree, a maximum security prison in the UK, entire cell blocks are run under a variation of Islamic sharia law according to reports.” The words “Islamic sharia law” link to another Breitbart article, which cites a Sun article to claim “Muslim extremists … are running an entire [cell] block under sharia law.” However, the Sun quotes a prison spokesman in the U.K. saying, “There is no evidence to back-up any of these claims about HMP Gartree."
The exploitation of longstanding anti-Muslim tropes in the context of Swedish crime is merely the latest iteration of Breitbart’s anti-immigrant crusade in Europe. A false report Breitbart published in January alleging that a "mob" of Muslims attacked a German church spurred the German government to investigate what it deemed the “unprecedented proliferation” of fake news, a phenomenon which the Swedish prime minister recently mentioned as a concern his government is committed to investigating.
The Trump administration has drawn criticism for its seeming embrace of the anti-immigrant "alt-right" movement. The incoming Trump administration was criticized in December 2016 because "A senior member of President-elect Donald Trump’s transition team and a delegation of US Republican and European lawmakers canceled a briefing  with Israel’s Deputy Foreign Minister Tzipi Hotovely over a refusal to allow a Swedish far-right member of the group into the meeting[.]" Nevertheless, President Trump in January gave former Breitbart head Stephen Bannon a seat on the National Security Council's principals committee, which affords him access to meetings with senior-most national security officials. While Bannon is no longer formally associated with the outlet, according to a former Breitbart spokesperson, the site is still heavily influenced by Bannon’s editorial guidance.
Trump’s baseless February 18 claim about immigrants committing crimes in Sweden is just one more example of how his administration both validates outlets like Breitbart and mainstreams “alt-right” narratives under the guise of keeping Americans safe.