Noir | Media Matters for America


Tags ››› Noir
  • NRATV taunts Parkland students over their dead classmates

    Colion Noir to Parkland survivors: If an armed guard had stopped the Marjory Stoneman Douglas High School massacre, “your classmates would still be alive, and no one would know your names.”

    Blog ››› ››› CYDNEY HARGIS

    NRATV host Colion Noir taunted the survivors of the Parkland, FL, school shooting who have been speaking out against gun violence, telling them he wished an armed officer had been there to stop the attack because then “no one would know your names.”

    The season-seven premiere of NRATV’s Noir comes amid repeated calls for stronger gun safety regulations after the February 14 shooting at Marjory Stoneman Douglas High School and just days before the student-led March For Our Lives event in Washington, D.C.

    During the March 22 episode, Noir brought up the recent Great Mills High School shooting in Maryland and told Parkland survivors he wishes an armed guard had stopped the shooting at their school because “your classmates would still be alive, and no one would know your names”:

    COLION NOIR (NRATV host): To all the kids from Parkland getting ready to use your First Amendment to attack everyone else’s Second Amendment at your march on Saturday, I wish a hero like [Great Mills High School resource officer] Blaine [Gaskill] had been at Marjory Douglas High School last month, because your classmates would still be alive, and no one would know your names. Because the media would have completely and utterly ignored your story the way they ignored his.

    There was an armed police guard at Marjory Stoneman Douglas, but he did not attempt to confront the shooter, contrary to what police are trained to do in an active shooter situation. Hours after NRATV published the Noir episode, 16-year-old Jaelynn Willey, a victim of the Maryland school shooting, died from her injuries.

    During the episode, Noir also slammed the upcoming March For Our Lives as “one-sided, logic-deprived, and intellectually dishonest” and called it a “festival masquerading as a march.” Noir went on to question what the students are marching for, claiming that it “looks like a march to burn the Constitution and rewrite the parts that you all like in crayon.”

    In a March 19 teaser for his newest season, Noir used the Parkland shooting to suggest that school staff should be armed with assault weapons, asking, “What if the football coach who heroically sacrificed his life” during the Parkland shooting “had an AR-15 instead of empty hands?”

    Noir has a history of attacking people who speak out after being impacted by gun violence. These latest videos follow Noir’s 2015 warning to the parents of slain Virginia journalist Alison Parker to not become “so emotional” that they turn their child’s murder “into a gun control dog-and-pony show minutes after the shooting because you can’t make sense of what happened.”

    And in a video on his personal YouTube page, Noir criticized Kim Kardashian West’s support for National Gun Violence Awareness day by baselessly suggesting she has “severe mental illnesses” including “PTSD” after being robbed at gunpoint in Paris.

    After the 2016 Pulse nightclub shooting in Orlando, FL, Noir attacked calls for stronger gun laws by writing on Twitter, “Even children aren't short sighted enough to think gun control is a rational response to terrorism. They say make the monster go away.”

  • NRA Commentator: Paying Taxes On A Firearm Purchase "Is Rape"

    Blog ››› ››› TIMOTHY JOHNSON

    Colion Noir, the host of a National Rifle Association web series and an NRA News commentator, compared the tax on a firearm he purchased to rape.

    On February 23, Noir wrote on Twitter, "Just to own a rifle w/ a 15inch barrel I have to pay a $200 tax, wait 3-5months & BG Check & anti gunners want us to compromise. #ThatsRape":

    In response to a critic, Noir doubled down on his rhetoric, writing, "an arbitrary $200 tax on a gun I've paid 1-2k for is rape":

    Noir is likely referring to special procedures in place for purchasing firearms designated as Class III by the National Firearms Act. Individuals who wish to purchase fully automatic machineguns, short-barreled rifles, and silencers must apply to the Bureau of Alcohol, Tobacco, Firearms and Explosives and pay additional taxes and undergo a heightened background check.

    Since becoming an NRA host and commentator, Noir has demonstrated a penchant for making inflammatory pro-gun arguments. Following the high-profile murder of two Virginia journalists who were shoot to death during a live television broadcast in August 2015, Noir warned the victims' parents not to "become so emotional" in response to the shooting that they would advocate for stronger gun laws. Andy Parker, whose daughter was killed in the attack, responded, calling Noir's commentary "insulting and disingenuous."

    Noir has previously been criticizing for running segments on his NRA web series Noir that fetishized assault weapons as attractive women. In the segments, Noir appeared to be praising the appearance and personality attributes of an attractive woman, but at the end it is revealed that instead he was talking about the features of a high-end military-style assault weapon.

    UPDATE: After being criticized for comparing a tax on firearms to rape, Noir offered several justifications for his analogy on Twitter, arguing that rape was akin to the taking of property. In one instance, Noir wrote, "Your def of rape is myopic (only sex). True definition includes property":

  • National Rifle Association: Assault Weapons Bans Involve A "Form Of Tactical Jim Crow-Style Segregation"

    Blog ››› ››› TIMOTHY JOHNSON

    The National Rifle Association debuted the third season of its web series Noir with the claim that singling out assault weapons for bans is a "form of tactical Jim Crow-style segregation."

    Launched in 2014, Noir is the flagship program in the the NRA's "Freestyle" network, a digital platform that seeks to attract a younger audience to replace the NRA's aging demographic. The show is hosted by Colion Noir, a popular gun blogger turned NRA News commentator, and is sponsored by gun manufacturer Mossberg.

    During the show's July 22 season debut, Noir warned about the prospect of a future assault weapons ban following a high-profile shooting, and claimed that selecting which guns fall within a ban is a "form of tactical Jim Crow-style segregation -- where if you don't shoot that kind of gun, you don't care what happens to it -- that will cause us to all lose our rights."

    "Ironically, most guns are separate but pretty equal," Noir added.

    NOIR: Let's not forget that in '94, the assault weapons ban would have banned all of these guns, the same ban they tried to reinstate in 2013. I can see the hunting guy in his fluorescent orange-colored Gucci hunting vest shrugging his shoulders like, "I give two shits about a tactical AR[-15]," not realizing that all it takes for them to want to ban his beloved gun of choice is a D.C. sniper copycat and a bunch of clueless anti-gunners realizing that the .30-06 [caliber round] can punch a hole through space and time.

    It's this form of tactical Jim Crow-style segregation -- where if you don't shoot that kind of gun, you don't care what happens to it -- that will cause us to all lose our rights. Ironically, most guns are separate but pretty equal.

    This is not the first time an NRA News commentator has invoked racist Jim Crow laws when talking about guns. During a July 2014 commentary, NRA News commentator Dom Raso claimed laws relating to the buying, owning, and carrying of firearms are "equally as unconstitutional" as Jim Crow laws.

    The NRA was also widely derided in January 2013 after a past president of the organization said on NRA News that the assault weapons ban proposed after the Sandy Hook Elementary School mass shooting was like racial discrimination because "banning people and things because of the way they look went out a long time ago. But here they are again. The color of a gun. The way it looks. It's just bad politics."

  • While The NRA Tries To Recruit Women, NRA Media Insults Them

    Blog ››› ››› HANNAH GROCH-BEGLEY

    NRA ad: Keep Your Hands Off Our Guns

    Routine sexist attacks from the National Rifle Association's media outlets are undermining the organization's political effort to reach out to women as a growing demographic. 

    On August 25, NRA magazine America's 1st Freedom attacked prominent gun safety advocate and Mom's Demand Action for Gun Sense in America founder Shannon Watts. As Gawker's Adam Weinstein explained, the article featured images of Watts "as a cutout mom with kitchen and housekeeping accoutrements, because moms oughta know their place!" The accompanying article accused Watts of lying about being a stay-at-home mom, because she had for a time run a PR firm out of her house while raising her children.

    This offensive depiction of a woman from NRA media seems in stark contrast to the political arm of the NRA, which the very same day debuted several new ads narrated by women -- in a series titled "Good Guys" -- promoting the message that guns are a sign of empowerment for women and that women are an important part of the NRA community. One features a woman lauding the importance of "Mom and Dad"; one stars a woman emphasizing the "courage" it takes to be one of the "Good Guys." Another ad released earlier this month also featured a female narrator driving a pickup truck and attacking Everytown for Gun Safety founder Michael Bloomberg, telling him to "keep your hands off our guns."

    Right-wing female commentators have long argued that "guns are the great equalizer between sexes in crimes against women," falsely claiming that guns make women safer. CNN's S.E. Cupp, The Blaze's Dana Loesch, and Fox News' Katie Pavlich have regularly appeared on cable news and published books to promote the NRA as a pro-women organization.

    But as Media Matters noted in a feature on the NRA's annual meeting, 2014 seemed to mark a shift for the organization towards focusing increasingly on women and moms. In part that shift is monetary, as advertisers see women as a largely untapped market. It also seems, however, that the shift is in part in response to gun safety organizations, including Everytown for Gun Safety and Moms Demand Action, who increasingly emphasize how dangerous guns can be for women in abusive situations.

    This recent recognition of women by the NRA is undermined, however, by the attack on Watts and the numerous misogynistic and sexist comments from NRA commentators and spokespeople.

  • Why Does The NRA Keep Comparing Women To Guns?

    Blog ››› ››› TIMOTHY JOHNSON

    Noir -- a weekly program aired by the National Rifle Association as part of its efforts to reach a younger audience -- has run two segments that fetishize an assault weapon as an attractive woman.

    Over the past year the NRA has launched a number of initiatives to engage with women, minorities, and younger Americans. Noir, a Sunday web series hosted by popular gun blogger turned NRA News commentator Colion Noir, is packaged for a Millennial audience, although the show has been widely mocked by critics as a phony and out-of-touch attempt at messaging.

    A segment during the June 15 edition of Noir opened with a black-and-white scene of a stylishly-dressed woman standing in an alley. Doing voice-over work, Noir appeared to describe the woman, ranging from her clothing ("Her Jimmy Choo's can't be comfortable, but you'd never know it"), to her intellect ("Chess, yeah it's a men's game, but when she plays, men pay"), to her actions ("Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink").

    In the final shot, the woman is seen holding a Heckler & Koch MR556 assault weapon and Noir reveals he was talking about the firearm the whole time:

    NOIR: Why is she alone on this dark street? On this cold night? You care, but she doesn't. Her Jimmy Choo's can't be comfortable, but you'd never know it. Unaffected elegance. Too cool elegance. Not for you elegance, you say. There's got to be something wrong with her; that attitude, high maintenance, hiding something. She's taller than you can handle. Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink. And Chess, yeah it's a men's game, but when she plays, men pay. Say you don't like her, until she looks your way. She's not easy and she's not flawless. But she's never wasted her time thinking about it. She is the HK MR556.