From the August 12 edition of Premiere Radio Networks' The Rush Limbaugh Show:
RUSH LIMBAUGH (HOST): Anybody in there watching the Olympics? You are. Informal research: The vast majority of the audience for the Olympics is young and female, it's millennial, and if it's baby boomers, it's primarily women. And you know why? It's because it's not the Olympics. This is reality TV. This is -- there's much more time spent on public interest. Who became what athlete and how. What obstacles they overcame. Born a girl, became a boy without drugs, had a hard life, but became an Olympic athlete. People just eating all that stuff up. What do you call it? The human interest.