Move Over Nerd Prom; Troll Prom Is In Town.
Blog ››› ››› CRISTINA LóPEZ G. & JARED HOLT
On April 29, about a mile away from the annual White House Correspondents’ Association Dinner, a little over a hundred members of a group who dubiously brand themselves as purveyors of the “real news” gathered in a downtown Washington cigar lounge to revel in their success. And the success is not insignificant - leveraging social media audiences to manufacture controversies and troll, they are now providing for their followers an increasingly expanding alternative to what they see as a hopelessly biased press.
At first glance, The Gateway Pundit's ‘80s-themed “Real News Correspondents Gala” -- billed as an alternative to the simultaneous "establishment media" dinner of the White House press corps -- was indistinguishable from a stereotypical Washington affair: The audience consisted of high-profile figures, apparent benefactors, and an insatiable crowd eager to network with anyone seemingly important. However, the standard, “What do you do?” networking question often preceded the more cultish reference to a new alternative right-wing: “How did you arrive at the movement?”
This movement has run rampant on new-media and is rapidly expanding throughout the internet. Its members have taken to social sites like Facebook, Twitter, Periscope, Reddit, and YouTube to promote far-right nationalist politics, conspiracy-laden worldviews, and fact-flexible rants to an audience it has isolated and now dominates, shoddy journalistic practices aside, as its preferred news source. Their increasing reach over online subscribers has turned them into an asset for the White House, which has compensated members of this new media circuit -- often eager to undermine media reporting negatively on the administration -- with access to bring their paranoia straight into White House press briefings.
The event hosted and celebrated a handful of the most prominent members of the so-called “new right fam” (a transparent attempt at rebranding after their "alt-right" identification grew toxic) including “dumbest man on the internet” Jim Hoft, self-described “guerilla journalist” and fraud-peddling performance artist James O’Keefe, Rebel Media host Gavin McInnes, the White House’s favorite rape-denying troll, Mike Cernovich, Gateway Pundit White House correspondent and troll Lucian Wintrich, and “alt-right” figure Cassandra Fairbanks, who writes for the Russian state-sponsored outlet Sputnik.
The night took off with Hoft, who had donned a retro white headband and a pair of reflective sunglasses, welcoming guests to the shindig, giving shoutouts to a roster of speakers from the “alt-right” including McInnes and Wintrich, and presenting O’Keefe and Cernovich with awards for their “work.” The people Hoft introduced then took the floor to acknowledge that without that digital echo chamber, many in their movement would be virtually unknown. Cernovich reminisced about “Hillary’s health thing,” referring to rumors he helped push that former Democratic presidential nominee Hillary Clinton was chronically ill, whose spread “only happened because of the amplification of social media.”
But for a group that previously basked in its own isolation and claims to despise the Washington establishment media, the night was sharply punctuated by complaints that “the movement” -- shorthand many of its members now use in conversation to refer to these "alt-right" or “new right” online content creators and their acolytes -- and its message are not validated by mainstream reporting.
“Not only do they not do the journalism,” O’Keefe told attendees as he accepted an award for his own so-called journalism, “but they’re too afraid. ... We really are the only ones left to actually do the job.” For the record, O’Keefe’s journalism has included creating misleading and doctored “undercover” videos as well as embarrassing himself while attempting sting operations targeting liberal organizations.
In a self-aggrandizing speech, Wintrich claimed, “Many of the people in this room, we’re all the last bastions of free speech in America. We’ve had this old guard media who have been running with these stale narratives that are purely left-leaning for decades, and finally after ages we’re seeing this beautiful transition.”
But the movement’s idea of journalism contains a clear premise: that their own right-wing bias is an advantage that allows their followers, who already think mainstream media cannot be trusted, to trust them. As described by The Washington Post when profiling Cernovich, “objectivity is less important than an impression of honesty." To gain the trust of their audiences, they actively attack and undermine mainstream media. As Wintrich admitted, he’ll “take the occasional jab at media, because” he “hate[s] them all," and “half of” his job as a White House correspondent is “fucking with people.” To members of this group, this approach validates their charade as legitimate news providers and lends authenticity to their work.
Cernovich went so far as to suggest that many of the movement’s narratives are artificial and self-induced -- yet still journalism.
“There’s this new form of media now which is part activism and part real journalism,” Cernovich said. “And the way I put it is if there’s nothing happening, make it happen, and a lot of people say, ‘Well, that’s not real journalism. Real journalism is observing things,’ and I don’t really believe that’s true, actually. If you can get on a microphone and say ‘Bill Clinton is a rapist’ -- if the crowd reacts, that’s news.”
Despite the questionable journalistic premises the movement holds dear, like Cernovich’s method of provoking crowd reactions for “news,” or O’Keefe’s habit of presenting heavily edited videos as evidence or attempting to smear mainstream media, the night was full of recognition of attendees for their supposed journalistic merit. Along with presenting an award to O’Keefe, Hoft also honored Cernovich for being “one of the main individuals who helped [President] Donald Trump get across that finish line” and celebrated him as the person who “first started noticing” and “pushing” the idea that Clinton “looks a little sick.”
This journalistic debauchery would be nothing more than bad theater if it hadn’t been legitimized by the White House by granting practitioners access to press briefings. Despite Gateway Pundit’s admission that its correspondent is “there to troll,” Wintrich was credentialed to attend White House press briefings. Cernovich was also approved for a press pass, and he used his access to cause a commotion in the briefing room by yelling at members of the press corps. He later uploaded a video of his outburst to his Periscope feed.
The “Real News Correspondents Gala” also hosted many young people hoping to board the new-media train barreling out of the “new right” movement. One amateur media personality told us that he was there to network and make connections to expand his platform online. Media figures in attendance seemed receptive to the aspiring personalities and were eager to pose for pictures. As Cernovich gave his speech, he recounted the story a young woman in attendance told him about her college broadcast journalism professor telling her she would never make it in the industry.
“Her dreams were killed in college, but you can live your dreams now,” Cernovich said. “Give her a hug. Tell her we love her.”
And the movement may have good reason to entertain new media aspirants: Many prominent online personalities of the “alt-right” movement have talked publicly about expanding their media operations and hiring more people. Vanity Fair reported that “alt-right” poster boy Milo Yiannopoulos is planning to launch a new media operation “for libertarian and conservative comedians, writers, stand-up comics, intellectuals, you name it” and plans to hire 30 people. O’Keefe told the audience that his group Project Veritas would hire “dozens of full-time infiltrators who are going to work their way to the top” of progressive organizations.
Cernovich also revealed that the movement’s leaders are considering hosting a TED talk-style conference over the summer and will continue to host happy hours and social events for their supporters.
“Connection and community is what we have to focus more on because everybody on the internet feels isolated and alone, and then they come to an event and they go, ‘Wow, Mike. A lot of people come to your happy hours,’” Cernovich said. “Well, yeah. No shit, right? We’re popular. There’s a lot of us out there and you wouldn’t get that message if you only watched the news.”
As its members enjoy their newfound popularity, the "new right" movement is also challenged with balancing the inflammatory rhetoric and “meme magic” that have been the foundation of its online success, against the backlash that results from deploying this rhetoric in the real world, which could threaten the long-lasting political capital and broader legitimacy they crave. That is what explains their attempts to rebrand themselves as “new right” and distance themselves from the most toxic figures of the “alt-right,” even despite their gaining notoriety and followers during the 2016 election by associating with and praising the “alt-right.”
Online, these personalities behave like trolls, taking pleasure in triggering “social justice warriors” (the pejorative nickname given in online forums to those perceived as socially progressive) by, among other things, using inflammatory language, but claiming it’s in jest. As New York magazine’s Noreen Malone explains, the group uses irony as armor when their jokes get criticism: “If you take them seriously, they’ll claim you miss the joke.” Much of this ironic contrarianism permeates into their real life personas and makes them seem like walking memes. At the “gala,” as Mike Flynn Jr., son of Trump’s former national security advisor and one of the leading proponents of the pizzagate fake news story, generously positioned himself and his Golden Girls T-shirt into any and all pictures he was asked for, he couldn’t help but invite fellow partygoers to“trigger some snowflakes” by flashing the “OK” sign. Members of the “alt-right” have ironically appropriated the “OK” sign to represent their faction after a viral message board hoax pushed the idea that it had white nationalist connotations. The vocabulary of this “new right” group draws so much from the online forums its members frequent that it would be foreign to anyone who hasn’t spent time reading their digital output. Our female reporter was congratulated by a fellow partygoer for being “red-pilled” (someone who has been awakened to the real world) -- which he determined based simply on her being one of the few women in attendance (the male to female ratio was, by generous approximation, seven-to-three -- not counting the women on Flynn Jr.’s Golden Girls T-shirt).
Again, all of this would seem just amusing anecdote were it not for the powerful connections that have legitimized their shoddy journalistic practices, employed in order to reach their growing audiences and leverage their support. President Donald Trump’s sons are allegedly serving as sources to Cernovich, and his media appearances have been publicized by Kellyanne Conway, counselor to the president. And those connections suggest the possibility that some “new right” ideas could influence policy. But until it’s possible to assess how much of the movement’s digital output is meant as posturing to continue amassing followers that sustain their digital media enterprises, and how much represents actual positions with enough political support to make them executable, we are forced to keep taking them at their word, meant in jest or not.
Images by Dayanita Ramesh