Ford May Lay Off 10 Percent Of Global Workforce, Highlighting Problematic Media Promotion Of Trump’s Empty Jobs Boasts
Blog ››› ››› CRAIG HARRINGTON
Reports are circulating that American auto giant Ford Motor Co. plans to cut up to 10 percent of its global workforce in a bid to boost the company’s profits and its share price, with a focus on cutting nonunion salaried workers in North America and Asia. The news is potentially devastating for thousands of American workers and reveals another empty boast from President Donald Trump, who previously enjoyed a flood of positive press when he took personal credit for job creation at the company.
On May 15, The Wall Street Journal reported that Ford CEO Mark Fields plans to shrink his company's global workforce by roughly 10 percent as part of a “drive to boost profits and the auto maker’s sliding stock price.” The Journal noted that such heavy job cuts at a company with 200,000 employees around the world, “half of which work in North America,” could “trigger a political backlash at the White House” for a president who “has repeatedly pointed to auto makers like Ford as examples of companies adding U.S. jobs.” The initial report was soon corroborated by Bloomberg, CNBC, CNNMoney, Reuters, and the Detroit Free Press, with some reporting that thousands of nonunion salaried employees in the U.S. might face layoffs. Many reports discussed the political fallout such a move could create for a Trump administration that has routinely claimed unfounded credit for spurring job growth at Ford and other companies in the U.S. On the May 16 edition of MSNBC Live, CNBC reporter Dominic Chu explained that the cuts would likely target administrative and managerial positions throughout the company as Ford tries to squeeze its workers:
In the past, Trump has promoted reports of job creation at Ford and other companies by shoehorning himself into fawning press reports of business decisions he had little or nothing to do with. (See: Alibaba, Carrier, SoftBank.) Trump even falsely took credit for Ford canceling a planned factory expansion in Mexico, but the company later broke ground on a new Mexican factory expansion at a different location.
After months of allowing themselves to be misled by Trump’s false tweets and rants, reporters finally appeared to have caught on; they largely downplayed Trump’s role in a March 28 investment agreement between Ford and the United Auto Workers union, which he heralded on Twitter. Unfortunately, much of the damage from the earlier glut of insipid coverage has been done. American companies are not making business decisions based on Trump’s rhetorical flourishes, but millions of news viewers still erroneously think of the president as a sort of “dealmaker-in-chief.”