On Monday, Moms Across America founder Zen Honeycutt promoted a public call about data centers, referring to it as “probably one of the most important” calls “ that we have ever had.” Honeycutt's post underscored what seems to be an increase in concern over data centers among MAHA and wellness advocates and signaled another potential fracture point between President Donald Trump and the MAHA faction of his coalition. 

According to Pew Research Center, the U.S. has “more than 3,000 operational data centers,” with 1,500 new centers in development. The data center boom, driven by investment in artificial intelligence, has raised concerns about water and energy use in communities across the country.  

The Trump administration has supported the rapid expansion of data centers and claimed that opposition is part of a “propaganda war that's geotargeted." In light of backlash against data center construction — a Gallup poll from last month reported that 7 in 10 Americans oppose local construction of AI data centers — Trump has taken measures to try to shield voters from energy impacts, including announcing a pledge by tech companies to cover energy costs and using emergency powers to boost coal production. 

In her June 8 video, Honeycutt seemingly indicated increasing apprehension about data centers within the MAHA space while promoting the conference call (known as a “Moms Connect Call”), saying, “If you are anything like me, my feed right now is getting loaded with data center posts.” 

She continued, “If you haven't heard, Trump has invested a whole boatload of money into the expansion of coal because he wants coal to be the power source for data centers,” adding, “Forty-two percent of Americans live near a data center that has already been built or is being planned to be built.” 

Honeycutt made her opposition to data center construction clear: “We are losing our water sources, we're losing our power, we're losing our serenity, we're losing our land, our farmers are losing their land. This is one of the most important issues in front of America today, next to the pesticides and the toxins that are in our food supply.” She added, “Moratorium on data centers seems like a must for now, absolutely.” 

Honeycutt's stance on data centers may put her and her organization further at odds with the Trump administration, following tensions between MAHA advocates and the administration over pesticide protections and Rep. Thomas Massie's (R-KY) primary loss this spring. The congressman had attended a “People vs. Poison” rally in April, drawing support from some MAHA and wellness advocates, but Trump endorsed his challenger.

During an appearance on CNN late last month, Honeycutt mentioned data centers as a MAHA concern while expressing frustration about Trump's role in Massie's primary loss. Honeycutt told CNN, “There is an opportunity for the elected officials who, you know, take a stand in the next couple of months and put out bills that are actually going to address the pesticides in our food, health, freedom, and the issues that we care about — the data centers overrunning our communities, you know, geoengineering cell towers everywhere, pesticides in our food, plastics in everything that we're eating.”

Honeycutt followed the appearance with a blog post that pushed back against Trump's plans to boost coal production and power AI data centers. Honeycutt wrote, “The Administration specifically cited artificial intelligence, warning that without more coal-fired power, America would lack the electricity required for defense installations, industrial expansion, and the high-energy demands of AI data centers.” 

She continued, “These actions are not compatible with the promise to Make America Healthy Again. They are not what many MAHA voters supported. It matters not to me if MAHA has been ‘duped’ as some divisive media outlets claim. What matters is what we are all going to do now.”

Honeycutt isn't the only MAHA or wellness advocate signaling concern about data centers   

In mid-May, Honeycutt's organization Moms Across America posted an image of an American landscape with the caption “no AI data center is worth destroying this.” 

Soon after, MAHA activist Alexandra Muñoz posted about a proposed data center project, writing, “How is this even an option?” 

Later in the month, wellness influencer Lauren Lee posted an article about AI data centers consuming “30 million gallons of water” in Georgia. Lee added to her commentary by boosting Pope Leo XIV's warning about AI development, writing, “As Flock cameras begin tracking your every move, robotic warfare is normalized, and massive data centers are built to micro-manage your every move through the new, digitized economy, it is our duty to carefully consider the implications of this technology.” 

The MAHA Mom Coalition promoted the account Farms Over Pharma, which “has launched a website and has begun tracking all data centers in America and logging resident complaints.” The coalition also posted a video of a cheering crowd, writing, “Andover, NJ CANCELS data center project and passes total BAN on data centers.”

And earlier this week, alongside Honeycutt's video, Moms Across America shared a post from the account Raising Lions Not Sheep that read, “A Texas farmer is reporting only stillborn calves have been born since a data center was built next door.. Zero live births. Only stillbirths.. If this is how they are affecting our animals imagine the consequence to us..”