Last week, we pointed out that while Fox News claimed to be shocked, shocked to learn that Newsmax was using an interview with Bill O'Reilly to sell its investment schemes, Newsmax had been using O'Reilly to sell financial products for months, and Fox News' Dick Morris had also shilled for various Newsmax schemes for years.

It turns out that Fox's “who knew?” response is even less credible than we thought. Today, the network's website Fox Nation features a Newsmax ad promoting a different investment scheme. And wouldn't you know it? The ad prominently includes Morris' name and photo:

Clicking the ad brings you to a letter from Newsmax's Aaron DeHoog which reads in part:

You see, Fox News analyst Dick Morris and CEO of Newsmax, Christopher Ruddy, gathered an esteemed panel together recently to discuss the economy and how not only to safeguard our investments but also to prosper tremendously during these difficult times.

Joining them were former Libertarian vice-presidential nominee Wayne Allyn Root, Newsmax Financial Brain Trust member Sean Hyman, and co-author of the powerful book Aftershock Robert Wiedemer. Together they filmed an Internet broadcast titled the Early Warning Wealth Summit.

Attendance was 100% free (and still is -- for now).

DeHoog goes on to inform readers that "By clicking here you can get a copy of Aftershock as well as an instant, private viewing of the Early Warning Wealth Summit for FREE!"

As we noted back in April, the ultimate goal of Newsmax's “Early Warning Wealth Summit” webcast was to promote what it called the “Money Matrix Insider” -- a method of investing in foreign currency exchange markets. Newsmax charges $1,495 for the “Money Matrix Insider” package -- described as a $1,000 discount off the regular “membership price” -- apparently operated by Hyman, which includes instructional DVDs, tips and alerts, and access to a “vast, password-protected Web site [where] you will be delivered members-only articles, weekly videos and audio commentary, the track record, and the ability to ask [Hyman] questions or suggest topics to be discussed in weekly commentaries.”

In eight days, Fox has gone from expressing dismay that one of its hosts was promoting Newsmax's dubious financial schemes, to taking money to run ads promoting those schemes. As Fox's Bill Shine might say, “we're all disappointed in this.”