Donald Trump’s campaign made a deal with Sinclair Broadcasting Group for more favorable media coverage during the election, adding to the growing lists of conflicts between Trump and the media.
President-elect Donald Trump’s son-in-law Jared Kushner, a key member of his transition team, “struck a deal with Sinclair Broadcast Group during the campaign to try and secure better media coverage” for Trump in exchange for “more access to Trump and the campaign,” according to Politico.
On December 16 Politico reported Sinclair Broadcast Group promised Kushner they “would broadcast their Trump interviews across the country without commentary” using their “television stations across the country in many swing states.” Scott Livingston, vice president of news at Sinclair, claimed the deal was aimed at “hear[ing] more directly from candidate on the issue instead of hearing all the spin and all the rhetoric”:
Donald Trump's campaign struck a deal with Sinclair Broadcast Group during the campaign to try and secure better media coverage, his son-in-law Jared Kushner told business executives Friday in Manhattan.
Kushner said the agreement with Sinclair, which owns television stations across the country in many swing states and often packages news for their affiliates to run, gave them more access to Trump and the campaign, according to six people who heard his remarks.
In exchange, Sinclair would broadcast their Trump interviews across the country without commentary, Kushner said. Kushner highlighted that Sinclair, in states like Ohio, reaches a much wider audience — around 250,000 listeners — than networks like CNN, which reach somewhere around 30,000.
“Our promise was to give all candidates an opportunity to voice their position share their position with our viewers. Certainly we presented an opportunity so that Mr. Trump could clearly state his position on the key issues,” Livingston said. “Our commitment to our viewers is to go beyond podium, beyond the rhetoric. We’re all about tracking the truth and telling the truth and that’s typically missing in most political coverage.”
A Trump spokesman said the deal included the interviews running across every affiliate but that no money was exchanged between the network and the campaign. The spokesman said the campaign also worked with other media outlets that had affiliates, like Hearst, to try and spread their message.
“It was a standard package, but an extended package, extended story where you’d hear more directly from candidate on the issue instead of hearing all the spin and all the rhetoric,” Livingston said.
Sinclair, a Maryland based company, has been labeled in some reports as a conservative leaning local news network. Local stations in the past have been directed to air “must run” stories produced by Sinclair’s Washington bureau that were generally critical of the Barack Obama administration and offered perspectives primarily from conservative think tanks, the Washington Post reported in 2014.
During the campaign, Donald Trump’s campaign treated the press with unprecedented hostility. As president-elect, he is using media allies like Fox’s Sean Hannity to build support for keeping the mainstream press out of Trump’s way.
Kushner’s deal with Sinclair Broadcasting Group, an organization with proven right-wing leanings, reveals yet another way the Trump campaign manipulated national and local media to stem the tide of disastrous coverage from Trump’s myriad scandals.