Here's how Time's Amy Sullivan opens a Swampland post:

I don't want to write about John Edwards.

Yes, she does. Here's how I know Sullivan wants to write about John Edwards: I'm reading a blog post she wrote about John Edwards.

Sullivan:

And yet here we are, nearly two years after the National Enquirer first reported he had an affair with a then-unnamed campaign staffer, and Edwards is still managing to keep his private screw-up in the headlines. According to the latest reports, the former Democratic politician is maybe, kinda, sorta considering publicly admitting that he is the father of Rielle Hunter's young daughter.

John Edwards isn't keeping his screw-up in the headlines. Politicians don't write headlines. Journalists write headlines. Now, you can certainly argue that speculation that a former Democratic party Vice Presidential nominee is “maybe, kinda, sorta” considering admitting paternity is newsworthy. But Sullivan doesn't want to do that. She wants to write about John Edwards and pretend that it isn't her choice; that John Edwards is forcing her to by ... Well, by not doing much of anything at the moment.

Bull. Sullivan chose to write about Edwards.