Blog ››› ››› MEDIA MATTERS STAFF
Media Matters President Angelo Carusone released the following statement after advertisers including Cars.com, Leesa, Casper, Ring, USAA and Peloton reportedly pulled their ads from Fox News’ Hannity.
“Put simply: Sean Hannity is running the advertiser campaign against Sean Hannity.
That multiple advertisers have dropped from Hannity proves the point we’ve been making all along: that organizing a pressure campaign wasn’t even necessary at this juncture, because Hannity is so volatile that major brands would likely be uncomfortable associating with him. In the past few days, Hannity has put that volatility on full display with wild and reckless conspiracies and by antagonizing his employer Fox News. Sure enough and as predicted, companies started pulling their ads from Hannity because they know his volatility is bad for business.
Tonight, Hannity further illustrated the pitfalls of his volatility by starting to actively encourage his fans to pressure his own advertisers. This is only going to send them running from him even faster.”