An "influential website for parents" has canceled a contract with U.K. broadcaster Sky -- which Rupert Murdoch partially owns, and is seeking to fully acquire -- following allegations that Murdoch's News of the World tabloid hacked the voicemails of a slain teen girl, potentially impeding a police investigation and giving the girl's family false hope that she was still alive.
The Telegraph reported:
Mumsnet, the influential website for parents, announced that it had cancelled a contract with Sky, which is part of the Murdoch media empire. The group removed the broadcaster's advertisements from its website after an outcry from members of the discussion forum over the Milly Dowler allegations.
The contract was believed to have been worth about £30,000 to Mumsnet but Justine Roberts, co-founder of the group, said she did not think it was right to "take the Murdoch shilling" while investigations continued into phone hacking at the newspaper.
"Sky were running an ad campaign and our members have been very active in talking about the News of the World," she said. "I have rarely seen anything where they have been quite so unanimously appalled. We have taken the decision to remove that ad campaign from our website."
Brand Republic noted that Mumsnet's decision to cancel advertising promoting Sky's services "is the first example of contagion between News of the World and other Rupert Murdoch-controlled media organisations." The Guardian wrote that Mumsnet's actions are "one indication of the wider impact the phone hacking scandal is having on News International beyond the News of the World."