As an avid viewer of several NBC prime-time programs -- 30 Rock and The Office among them -- I've grown accustomed to the "green" themed programming that pops up each year on the network and other NBC Universal outlets as well.
The Wall Street Journal's Amy Chozick has an interesting piece out this week looking at the "eco-friendly" programming:
In just one week on NBC, the detectives on "Law and Order" investigated a cash-for-clunkers scam, a nurse on "Mercy" organized a group bike ride, Al Gore made a guest appearance on "30 Rock," and "The Office" turned Dwight Schrute into a cape-wearing superhero obsessed with recycling.
Coincidence? Hardly. NBC Universal planted these eco-friendly elements into scripted television shows to influence viewers and help sell ads.
Since fall 2007, network executives have been asking producers of almost every prime-time and daytime show to incorporate a green storyline at least once a year. The effort now takes place for a week in April and November. Starting April 19 this year, 40 NBC Universal outlets will feature some 100 hours of green-themed programming, including an episode of the Bravo reality series "Millionaire Matchmaker" in which a 39-year-old tycoon with an eco-friendly clothing line goes into a rage after his blind date orders red meat.
While the network says it tries to incorporate green programming throughout the year, the special emphasis twice a year creates an "event" that provides opportunities to advertisers, an NBC spokeswoman says. For instance, a Wal-Mart ad focusing on locally grown produce ran this past November after an episode of the medical drama "Trauma" in which emergency medic Rabbit rescues a window washer dangling precariously from a building; medics are alerted to the situation by a man sitting in his hybrid vehicle.
Behavior placement gives marketers extra incentive to advertise at a time when digital video recorders equip viewers with an unprecedented ability to skip commercials, says Jason Kanefsky, a media buyer at Havas's MPG. "You're not forcing your way into a program in any shape or form," he says. "You're just nodding your head at a program." ABC, CBS and FOX have plenty of product placement but haven't taken the step into behavior placement, network spokesmen say.
Armed with its own data showing consumers are wiling to spend more if a brand seems eco-friendly, NBC in 2007 launched "Green Week," the programming component of a larger "Green is Universal" corporate campaign. That effort brought in an estimated $20 million in advertising revenue from 20 sponsors, according to industry estimates. Many new clients, including the nutrition bar Soy Joy, came on board, NBC says. In April 2008, the network added another week of green-themed programming, when network logos go green and on-air promos tout NBC's support for the environment. But there are no obvious cues to alert viewers to the green emphasis in programming.
Chozick's story got me thinking. Wouldn't it be great if the Wall Street Journal spent 1,500 words (the length of the entire aforementioned piece) on a story delving into News Corps' efforts to go green and how its Fox News Channel spends considerable air-time attacking the science behind climate change and anything even vaguely eco-friendly?
Since the Journal is owned by News Corp, we shouldn't hold our breath. But just in case some Journal reporters happen to be reading (hello there!) I offer the following primer from a column I wrote in February:
Leading the anti-science idiocy is a host of conservative Fox News figures.
Over on the network's right-wing morning show, Fox & Friends, co-host Gretchen Carlson maintained her long-held passion for dismissing climate science, saying she wanted to talk about the "dichotomy" created by "big snowstorms" occurring while "the Obama administration [is] talking about creating a new federal office to study global warming." Co-host Steve Doocy added to the nonsense, claiming that it was "interesting, though, given the fact that the weather is so rotten right now, and people are going, 'How can there be global warming if it's snowing and it's fairly cold?' "
Interesting observation? Hardly. Idiocy worth ignoring? Absolutley.
Fox News' Sean Hannity dug in deep as well, adding to his extensive history of science denial. The conservative host found it absolutely hilarious that Commerce Secretary Gary Locke had "tunneled his way through two feet of snow in D.C." to announce the proposed creation of a new Climate Service office within the National Oceanic and Atmospheric Administration. The very next day, Hannity was back at it, saying, "Global warming, where are you? We want you back" while discussing recent winter storms.
Ironically, Rupert Murdoch -- CEO of News Corp., Fox News' parent company -- stated in 2007 that News Corp. "can set an example" and "reach our audiences" when it comes to fighting climate change, promising to make all of News Corp.'s operations carbon neutral by this year.
Perhaps it's time for Murdoch to call an all-staff meeting and discuss just how they are reaching their respective audiences on this issue, which he has said "poses clear, catastrophic threats."
There is a whole lot more where that comes from -- 247 research items, video/audio clips, blog posts and columns here at Media Matters alone.
At this point we shouldn't expect Rupert Murdoch to have much of a grasp on reality. After all, it wasn't too long ago that the chairman of News Corp defended Fox News host Glenn Beck's comment that President Obama is a "racist" who has a "deep-seated hatred for white people" by saying, "he [Obama] did make a very racist comment." We're still waiting to find out what "very racist comment" Murdoch was talking about.
Now it seems he's lost touch with reality yet again, this time at a forum tonight in Washington, DC where he attacked the objectivity of rival news outlets in one breath and struggled to name a single Democrat at Fox News in the next.
Huffington Post's Sam Stein reports:
Media mogul Rupert Murdoch, whose empire includes a host of predominantly conservative-leaning institutions, accused his competitors, on Tuesday night, of being the ones with the biases.
Speaking at a forum for the public affairs TV series, The Kalb Report, the News Corp. CEO valiantly declared that his rival networks -- MSNBC and CNN -- "tend to be Democrats" while those at his own Fox News "are not Republicans."
Asked later during the question and answer session to name a single Democrat who worked for Fox News, however, Murdoch struggled.
"They are certainly there... Greta Van Susteren is certainly close to the Democratic Party," he said, after blanking on names first and insisting that Ailes would have a long list. "She doesn't do many political stories. She is just a great journalist... but people who have been involved in Democratic politics and so on, yeah we have people..."
The media mogul was peppered with a host of comments related to bias, and in each case fought the perception that he's made his fortune by catering to the conservative audience. Asked by an official at the progressive watchdog group, Media Matters, for instance, whether it was ethical for officials at Fox to promote the Tea Party movement (as has been documented on some occasion) he replied without hesitation.
"No. I don't think we should be supporting the Tea Party or any other party. But I'd like to investigate what you are saying before condemning anyone."
From Noonan's March 18 Wall Street Journal column:
Now for the Slaughter
On the road to Demon Pass, our leader encounters a Baier.
Thursday's decision followed the most revealing and important broadcast interview of Barack Obama ever. It revealed his primary weakness in speaking of health care, which is a tendency to dodge, obfuscate and mislead. He grows testy when challenged. It revealed what the president doesn't want revealed, which is that he doesn't want to reveal much about his plan. This furtiveness is not helpful in a time of high public anxiety. At any rate, the interview was what such interviews rarely are, a public service. That it occurred at a high-stakes time, with so much on the line, only made it more electric.
I'm speaking of the interview Wednesday on Fox News Channel's "Special Report With Bret Baier." Fox is owned by News Corp., which also owns this newspaper, so one should probably take pains to demonstrate that one is attempting to speak with disinterest and impartiality, in pursuit of which let me note that Glenn Beck has long appeared to be insane.
That having been said, the Baier interview was something, and right from the beginning. Mr. Baier's first question was whether the president supports the so-called Slaughter rule, alternatively known as "deem and pass," which would avoid a straight up-or-down House vote on the Senate bill. (Tunku Varadarajan in the Daily Beast cleverly notes that it sounds like "demon pass," which it does. Maybe that's the juncture we're at.) Mr. Obama, in his response, made the usual case for ObamaCare. Mr. Baier pressed him. The president said, "The vote that's taken in the House will be a vote for health-care reform." We shouldn't, he added, concern ourselves with "the procedural issues."
We've noted News Corp chairman Rupert Murdoch's problems with the Internet in the past:
Well, News Corp wants you to know that, despite rumors to the contrary, they aren't selling MySpace.
Dylan Stableford of The Wrap's Media Alley blog writes:
On Tuesday, Business Insider reported what has been speculated for awhile now: that News Corp. and its chief, Rupert Murdoch, are dangling MySpace, the once-mighty social network that has fallen out of favor – and pop culture – since Rupe bought the then-popular site for $580 million in 2005.
The report cited a "gossiper close to News Corp. management" who claims the company is peddling MySpace to private equity firms with an asking price of – get this -- $700 million. Tech Crunch followed with a report that an investment bank, Code Advisors, is working on a possible spin-off, despite the bank's denial. (I spoke with one private equity source, who sees just about every large media deal come across his desk, but he hadn't seen a book on MySpace.)
On Wednesday, News Corp. issued this terse statement: "News Corp is committed to MySpace and is not seeking a buyer."
So, the death spiral of the one-time leading social network site continues. Congratulations Mr. Murdoch. Money well spent.
Over the past year, we've posted a few entries here on County Fair about News Corp chairman Rupert Murdoch's online escapades:
Now, over on Newser.com, Michael Wolff makes the case that MySpace and the Internet could be Murdoch's downfall (cue the torrent of angry emails and phones calls by News Corp/Fox News publicists that Wolf is bound to receive):
One of the many things that Rupert Murdoch is good at is dealing with failure. It is worthy of a business school case study how News Corp. has so often managed not to acknowledge or be blamed for its messes. This includes DirecTV, TV Guide, his MCI satellite joint venture, his great investment in China, the Times of London, pretty much every newspaper he's bought in the US, including, perhaps most notably, the Wall Street Journal, as well as all of Murdoch's Internet ventures-Delphi, iGuide, Pagesix.com, and, most recently, MySpace, briefly the crown jewel of News Corp.
Sometimes he merely manages failure, as with the Times of London and the New York Post, whose losses he has shouldered for more than 30 years (representing, quite possibly, the largest aggregate loss of any media properties ever). Other times, he declares victory and sells off a troubling asset, as with DirecTV (he spent six years trying to acquire the company, then almost immediately got rid of it). Other times he just disappears the problem, as with most of his Internet investments (who even remembers them?). The job is not to be caught; the job is to keep others from perceiving him as a failure.
Be sure to read Wolff's entire piece here.
From Chapter 1 of Peter Robinson's interview with News Corp. chairman Rupert Murdoch: [emphasis added]
ROBINSON: David Carr, writing in the New York Times. Carr says that Robert Thomson, the managing editor of the Wall Street Journal, and Gerard Baker, the deputy managing editor, quote, "The two men have had a big impact on the paper's Washington coverage, adopting a more conservative tone and editing and headlining articles to reflect chronic skepticism of the current administration," closed quote. Fair?
MURDOCH: I don't think it's become conservative, maybe a little more -- a little more balanced. I -- if you read into every story very carefully, it certainly hasn't become conservative. Were there, in the past, a few correspondents there who had a bit of a left-wing tinge or what in the way they covered stories? Yes, probably.
ROBINSON: Can I -- according to the Gallup organization, 20 percent of Americans call themselves liberals. Forty percent call themselves conservative. I think we can accept, given the various polls that have been done through the years, the various newsroom surveys, that overwhelmingly newspapers in this country are dominated by editors and reporters who are liberal. Why shouldn't the Wall Street Journal be quite straightforward about saying we intend to be a newspaper for the rest of Americans, and incidentally that market is twice as large? Or is there a danger in being explicit about it? How do you think that through?
MURDOCH: No, we want to be objective as one can be and as fair as one can be. And we think the rest of the press is monolithically very often unfair. But you forgot to mention the 40 percent of Americans who call themselves independents.
MURDOCH: Now they're the people who don't like either party. They're not about to join the Republican Party or the Democratic Party. This country is, I say, vaguely center right in mood. And if you look at me and a few people, you might say we're a little bit more right than that. But the paper, I don't think is. There's no question that the editorial writers, the opinion writers at the back of the paper of the front section are consistently -- take a pretty conservative attitude. They never endorse candidates, but they look very skeptically at big government and what's going on in Washington.
A conservative newspaper, the Herald was once owned – SURPRISE – by Rupert Murdoch's News Corp.
I wonder if Fox News Channel will do the right thing and confess to its own "cheerleading" for Brown.
The Financial Times' John Gapper thinks the nasty Rupert Murdoch is… back?
The Rupert Murdoch we all know and love (or love to hate) is an aggressive, insurgent media tycoon who prefers to fight against entrenched media forces and insult them while doing so.
The Rupert Murdoch we have seen in the past couple of years is a humble pussycat who says nice things about how News Corp has to learn to play nicely with the digital generation.
Thankfully, nasty Rupert seems to be back.
Had he every really left? Sure, Gapper is talking more specifically about the business end of News Corp., but surely there's more to Murdoch that one could describe as "nasty."
How about agreeing with Glenn Beck that President Obama is a racist -- errr, made a "very racist comment"?
What about letting Fox News morph from a conservative cable news outlet to an all out partisan political operation?
We could spend an entire day rattling off the evidence that regular readers of this blog are already well aware of, but we'll save our breath.
Huffington Post's Danny Shea writes:
The Wall Street Journal has scrubbed an article from its website after learning that it was plagiarized from several sources.
"A Nov. 10 "New Global Indian" online column by New York City freelance writer Mona Sarika has been found to contain information that was plagiarized from several publications, including the Washington Post, Little India, India Today and San Francisco magazine," a notice to readers now reads where the column once lived.
"In the column, 'Homeward Bound,' about H-1B visa holders returning to India, Ms. Sarika also re-used direct quotes from other publications, without attribution, and changed the original speakers' names to individuals who appear to be fabricated," the notice continued. "The column is the only work by Ms. Sarika to be published by the Journal, and it has been removed from the Journal's Web sites."
The original article — near 1,200 words — described Sarika as "a graduate student and freelance writer who hails from India and currently lives in New York City."
Now if News Corps could just get a handle on Fox News' penchant for doctoring of video, we'd have some real progress.
In 2001, several Fox News personalities criticized Saudi Prince Al-Waleed bin Talal -- who reportedly suggested that the United States' Middle East policy contributed to causing the 9-11 attacks -- and praised then-Mayor Rudy Giuliani for not accepting a $10 million disaster-relief donation from Al-Waleed. However, Rupert Murdoch has recently finalized a deal giving News Corp., which includes Fox News, a 10 percent stake in Al-Waleed's media conglomerate, Rotana, according to reports.
Last week we learned that Rupert Murdoch, chairman of News Corp., the parent company of Fox News, agreed with Glenn Beck's assertion that the President was a "racist", because, in Murdoch's words, Obama made a "very racist comment." Of course, no one knows what "very racist comment" Murdoch was talking about.
Fox News was then forced to clean up the boss's mess issuing a statement saying that Murdoch "does not...think the president is a racist" regardless of what he may have otherwise said.
Statements and spin aside, we still don't know what "very racist comment" Murdoch was talking about. Perhaps if he was just asked directly, Murdoch would be able to clear up the confusion.
In an effort to do just that, Media Matters confronted Murdoch today on Capitol Hill for a little chat.
We are through the looking glass people. Murdoch isn't even spinning what he said about the president, now he's denying it outright. And to think we sometimes wonder where the folks at Fox News get their ethics from. Sigh.
Huffington Post's Sam Stein reports (emphasis added):
The New York Post editor fired after speaking out against a cartoon depicting the author of the president's stimulus package as a dead chimpanzee has sued the paper. And as part of her complaint, Sandra Guzman levels some remarkable, embarrassing, and potentially damaging allegations.
Guzman has filed a complaint against News Corporation, the New York Post and the paper's editor in chief Col Allan in the Southern District Court of New York, alleging harassment as well as "unlawful employment practices and retaliation."
As part of the 38-page complaint, Guzman paints the Post newsroom as a male-dominated frat house and Allan in particular as sexist, offensive and domineering. Guzman alleges that she and others were routinely subjugated to misogynistic behavior. She says that hiring practices at the paper -- as well as her firing -- were driven by racial prejudices rather than merit.
And she recounts the paper's D.C. bureau chief stating that the publication's goal was to "destroy [President] Barack Obama."
The most outrageous charges, however, involve Allan. According to the complaint:
"On one occasion when Ms. Guzman and three female employees of the Post were sharing drinks at an after-work function. Defendant Allan approached the group of women, pulled out his blackberry and asked them 'What do you think of this?' On his blackberry was a picture of a naked man lewdly and openly displaying his penis. When Ms. Guzman and the other female employees expressed their shock and disgust at being made to view the picture, Defendant Allan just smirked... [N]o investigation was ever conducted and the Company failed to take any steps to address her complaints."
Guzman's complaint goes on:
"On another occasion, upon information and belief, Defendant Allan approached a female employee during a party at the Post, rubbed his penis up against her and made sexually suggestive comments about her body, including her breasts, causing that female employee to feel extremely uncomfortable and fearing to be alone with him."
And finally: "... [W]hile serving as the top editor at the Post, Defendant Allan took two Australian political leaders to the strip club Scores in Manhattan..."
Guzman alleges that while at the paper, misogynistic and racist behavior was directed at her specifically. According to the complaint, she was called "sexy" and "beautiful" and referred to as "Cha Cha #1" by Les Goodstein, the senior vice president of NewsCorp. After doing an interview with Major League Baseball star Pedro Martinez, she says Allan asked her whether the pitcher "had been carrying a gun or a machete during the interview" -- a line Guzman said was racist and offensive.
When she would walk by certain offices at the paper, Guzman alleges, editors would routinely sing songs from West Side Story -- a nod to her Hispanic heritage -- including the tune: "I want to live in America."
Guzman also makes the following allegations to supplement her case that the Post harbored an environment that was offensive to women and minority employees.
"A White male senior editor sexually propositioned a young female Copy Assistant, telling her that 'If you give me a blowjob, I will give you a permanent reporter job.'"
"The last five employees who were recently terminated by Paul Carlucci, the Publisher of the Post.... Have all been black and/or women of color."
Read Stein's entire piece and the compliant in full here.
Politico's Ben Smith picks up an interesting angle to the story:
The New York Post and New York Daily News, for a time, complemented their fierce competition for circulation with bitter attacks on each other's staff and on their owners, Rupert Murdoch and Mort Zuckerman.
But Murdoch and Zuckerman, as has been reported, reached a truce of sorts, and they've been reported to be in sporadic talks about some sort of merger of -- at least -- the paper's back ends. And the clearest signal I've seen in a while of that rapprochement came this week, when a fired Post employee, Sandra Guzman, filed suit against the paper and its brawling Australian editor, Col Allan.
The Daily News offered a sanitized version of the story: "A New York Post editor sacked after complaining that a cartoon likened President Obama to a monkey sued the paper on Monday, claiming rampant racism and sexism in the newsroom," but detailed none of the actual allegations.
He failed miserably with MySpace.
He launched the right-wing TheFoxNation.com claiming it was "time to say 'no' to biased media and 'yes' to fair play and free speech." Quit laughing.
He may be interested in buying Twitter.com.
He paid big bucks to settle hacking lawsuits.
Now, Rupert Murdoch, chairman of News Corp the parent company of Fox News, is apparently readying himself for war with Google.
The Guardian reports:
Rupert Murdoch says he will remove stories from Google's search index as a way to encourage people to pay for content online.
In recent months, Murdoch his lieutenants have stepped up their war of words with Google, accusing it of "kleptomania" and acting as a "parasite" for including News Corp content in its Google News pages. But asked why News Corp executives had not chosen to simply remove their websites entirely from Google's search indexes – a simple technical operation – Murdoch said just such a move was on the cards.
"I think we will, but that's when we start charging," he said. "We have it already with the Wall Street Journal. We have a wall, but it's not right to the ceiling. You can get, usually, the first paragraph from any story - but if you're not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form."
The 78-year-old mogul's assertion, however, is not actually correct: users who click through to screened WSJ.com articles from Google searches are usually offered the full text of the story without any subscription block. It is only users who find their way to the story through the Wall Street Journal's website who are told they must subscribe before they can read further.
Murdoch's attitude towards the internet - which appeared to have thawed when he bought social networking site MySpace for $580m in 2005 - has stiffened more recently.
Additionally, it emerged that MySpace, which has struggled in the face of competition from Facebook in recent years, was due to fall short of its targets in a lucrative search deal with Google – a slip that could cost the site more than $100m in payments from the internet advertising giant.
Actually, it might not be that bad if Murdoch pulls News Corp content off of Google. Think of the millions of people that would be inoculated from his... ummm "fair and balance" approach to journalism.
UPDATE: Google has responded. This Telegraph headline says it all: "Google: Rupert Murdoch Can Block Us If He Wants To."
Last night if you went to this link, you would have seen this Wall Street Journal story headlined "GOP Health Bill Gives Insurers More Leeway":
This morning, however, if you attempted using the very same link, you'd find an entirely different story, by an entirely different reporter, under an entirely different headline.
Why did the Journal replace an article that simply pointed out that the yet to be released House GOP health care plan would benefit insurers with a piece about how House Democrats were working to deal with the issues of "abortion" and "illegal immigrants" in their reform plan?
If you run a search for the headline of the original Journal article, you'll get a bunch of links directing you to it, though none of them actually send you to the original story. The links are either broken, to different stories or direct you to the new Journal piece focusing on House Democrats.
As if his takeover of MySpace wasn't enough.
The Guardian reports on speculation that Rupert Murdoch, chairman of News Corp the parent company of Fox News, "could be ready to make a play for [Twitter]."
From The Guardian (emphasis added):
As the media world's most powerful figures gather in Sun Valley, Idaho to discuss the state of the industry the topics are likely to range far and wide. But aside from subjects like the economy and the influence of the internet, one question is likely to dominate conversations among the event's moguls and millionaires: will anyone broker a deal to buy Twitter?
The hyped internet company's chief executive, Evan Williams, is one of hundreds of faces attending the shindig - a high-profile but secretive event organised by investment group Allen & Co. The fact that his fellow attendees reads like a Who's Who of the internet industry - including Google boss Eric Schmidt, Amazon's Jeff Bezos, new AOL chief Tim Armstrong, and media magnates Barry Diller and Rupert Murdoch - has lead some to speculate that an acquisition could be on the cards.
Among those who believe a deal could be brokered at Sun Valley is journalist and entrepreneur Michael Wolff, who believes Murdoch could be ready to make a play for the San Francisco startup.
Talking to Yahoo, Wolff said that Murdoch showed no evidence of regretting the purchase of MySpace, the social network he bought in 2005 that recently underwent severe cutbacks.
"I don't think he feels that he was burned badly," he said. "They made a good deal and then the company soared to a theoretical valuation of $15bn. Where is it now? Certainly not at $15bn, but I think it's probably over $600m - though maybe not too much."
Wolff, who wrote a biography of the 78-year-old and now runs a news aggregation website, said that Twitter could add substance to Murdoch's online empire.
"I think they would say that they were caught," he said of the MySpace acquisition. 'They didn't have the technological heft to support this kind of company. Could they get that technological heft by adding Twitter to their formidable new media assets?"