Blog ››› ››› TIMOTHY JOHNSON
History announced the premiere of a new series, God, Guns & Automobiles, that will feature Erich "Mancow" Muller, a far-right radio host who has engaged in a plethora of conspiracy theories -- including the claim that President Obama was born outside the United States -- and has suggested that an armed revolution will occur in America.
God, Guns & Automobiles will document Mancow and his brother Mark Muller's operation of Max Motors, a car dealership located in rural Missouri that "embodies the values and the spirit of the heartland of America." The series is slated to premiere on History, formerly called The History Channel, on Monday, July 8 at 10 p.m. EST. Mark Muller, the founder of Max Motors, has frequently incorporated firearms into his car business. Since at least 2008, Max Motors has given away firearms -- often AK-47 assault weapons -- with the purchase of certain vehicles. A typical newspaper clipping appearing on the Max Motors website states that "The Nation's Outlaw Car Dealer Is Doing It Again!" and offers a "free AK-47" with the purchase of any truck.
According to Mark Muller, his promotions have engendered controversy. In comments published at Human Events in 2011, Muller said that a past AK-47 giveaway had drawn scrutiny from the Bureau of Alcohol, Tobacco, Firearms and Explosives, as well as a bank that provided Max Motors with financing. Muller also said that General Motors threatened to rescind his dealership agreement because of the promotion. In 2008, Mancow highlighted his brother's promotion with a post on his website that warned "you'll need a gun to protect yourself from the violent masses during the coming depression." In his posting, Mancow also repeated the falsehood that Germany's gun laws were responsible for the Holocaust.
On April 13, Max Motors hosted its "1st Annual Great Gun Buyback," offering $50 to $10,000 to purchase firearms from the public. According to an ad on the Max Motors website, "We'll take any and all guns with no limit to the number you can bring in!" A contemporaneous Facebook posting added, "There will also be a camera crew here that day. Come in for a chance to be on TV!!"