Diane Katz

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  • Prius Success Undermines Conservative Attacks On Electric Vehicles

    Blog ››› ››› SHAUNA THEEL

    Source: Bloomberg

    The Prius is now the world's third best-selling car line, but before it became a clear success story, it was the target of attacks from conservative media similar to those now being leveled against electric vehicles.

    In 2000, the year the Prius was released in the U.S., Diane Katz and Henry Payne wrote at the Wall Street Journal that hybrid cars are not "what the public wants." The next year, the Cato Institute's Patrick Michaels declared the Prius would "never" deliver a profit for Toyota and hyped how "demand has been weak" for hybrids. That these conservative pundits have clearly been proven wrong with time is a lesson for today's pundits who suggest that current electric car sales mean that electric cars will never be successful. As Bloomberg reporter Jamie Butters noted in a video report, "a lot of people will criticize the sales of the Chevy Volt by GM or the Nissan Leaf, but when you really look back they're selling at significantly higher opening volumes than the Prius when it came out 15 years ago."

    Even after Prius sales had significantly ramped up, conservative media were still downplaying the market for hybrids in the U.S. In 2004, a Fox News guest declared that "Americans don't want hybrids":