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Conservative Newsmax Media is reportedly set to launch its own 24-hour cable news channel in June. According to a Bloomberg Businessweek profile of Newsmax CEO Christopher Ruddy, "NewsmaxTV" will position itself as a "kinder, gentler" version of Fox News.
Ruddy tells Bloomberg that the channel's goal "is to be a little more boomer-oriented, more information-based rather than being vituperative and polarizing." That Ruddy sees an opening for a conservative outlet that is less aggressively partisan than Fox is a good indication of how far to the right that channel has veered during the Obama administration. It's also somewhat surprising, given Ruddy's personal history.