On The O'Reilly Factor, discussing what Bill O'Reilly perceived as the waning influence of "major elite media institutions," Bernard Goldberg asserted: "[W]hen women and minorities came into journalism, they pushed the newsroom further and further to the left. Everybody agrees that minorities are overwhelmingly liberal in this country, and so are young women." Goldberg later stated: "[T]he point I was trying to make ... is that this problem didn't start last week or the week before. Journalism has been moving further and further to the left. It's a good thing that we have women and minorities in the newsroom. That's the good part. The bad part is that by moving further and further to the left, they've been eroding trust in journalism for a long, long time."
On the August 16 O'Reilly Factor, Fox News contributor Bernard Goldberg asserted that "news executives ... don't seem to care very much about intellectual diversity of opinion." "[T]hat's why journalists can boo ... cheer ... bash Christians, and they're not afraid of what will happen." He concluded: "[T]his isn't that much different from how the Ku Klux Klan operates." O'Reilly responded: "I think it's even beyond that, Bernie." As Media Matters has documented, O'Reilly has repeatedly compared Daily Kos to the Nazis and the Ku Klux Klan.