Blog ››› ››› TYLER CHERRY
The weaponized fake news stories that have emerged of late are certainly not confined to just one end of the political spectrum and are dangerous to political discourse regardless of partisan tilt. But a recent spate of articles trumpeting the so-called “rise of progressive ‘fake news’” omits the context necessary to understanding why the right-wing fake news ecosystem is so uniquely destructive, and in doing so collapses the collective understanding of fake news into a trite and distracting argument about “both sides.”
During the presidential campaign, fake news purveyors -- by and large right-wing, hyperpartisan fringe websites -- unleashed a blizzard of politically motivated lies packaged as legitimate news largely designed to undermine Hillary Clinton and boost Donald Trump. The onslaught of fabrications was effective: Fake news stories outperformed real ones on Facebook in the final campaign stretch, and most Americans who saw fake news during the election believed it.
But as it becomes clearer how and why right-wing fake news stories proliferated and succeeded, media outlets are now beginning to document an ostensible “uptick in fake news … with a distinctly liberal bent,” as The Guardian’s Sam Levin describes it, and to compare it to the flood of conservative fake news stories shared during the election.
The Atlantic’s Robinson Meyer similarly writes that progressives have recently embraced fake news just like “conservative Facebook users [shared] stories that had nothing to do with reality” during the election, in what Meyer calls a “funny reversal of the situation from November.” And a BuzzFeed article claims that progressive “alarm, paranoia, and genuine outrage” are ushering in an increase in “ the left’s own distinct brand of the online phenomenon known as fake news.”
Some examples these outlets point to indeed fit the mold of weaponized fake news and are cause for concern. There are also other recent cases of unsubstantiated claims rocketing through the liberal blogosphere. Yes, fake news-purveying websites that cater to progressive audiences do exist and do, as BuzzFeed contends, “undermin[e] legitimate causes for outrage on the left.”
But these and other outlets hyping the rise of progressive fake news point to what The Atlantic calls a liberal “panoply of wishful thinking” as evidence of the nascent trend of fake news on the left. Included in their examples is the famous bunch of “rogue,” anti-Trump Twitter accounts and a series of conspiratorial Medium posts about an impending coup d'etat; neither of which fits within Media Matters’ operational understanding of fake news, which is clearly and demonstrably fabricated information deceptively packaged as legitimate news, and is either motivated by profit or ideology. BuzzFeed highlights a parodical story about Trump’s “plan to turn the USS Enterprise into a floating casino,” which comes from an explicitly satirical website. Satire, though damaging when weaponized politically, is in its most basic sense also not fake news. The Guardian points to several-months-old fake news stories as evidence that progressive fake news is a post-election phenomenon.
But weak examples notwithstanding, this all-too-common lunge toward “both sides do it” analysis not only muddies the understanding of what fake news actually is, but also more critically ignores or even whitewashes how and why fake news on the right thrives in a way that it never could on the left.
Essentially, there is a larger conversation here than “the rise of progressive ‘fake news’” -- one in which the story isn’t how the fake news universes on the left and right are the same, but rather how they are different. Conflating right-wing, hyperpartisan fake news with left-wing “wishful thinking” glosses over both the vast infrastructure of fake news on the right and the audience pool that cultivates, enables and validates it.
The Right-Wing Media Infrastructure Enables Conservative Fake News In A Way The Left Doesn’t
Conservative fake news flourishes because of the right-wing media infrastructure -- both mainstream and fringe -- that has been cultivated for over a decade. A vast constellation of fake news-purveying websites have long lived in the dark corners of the internet, and mainstream conservative news outlets have fomented a toxic alternate reality in which venomous lies can and do thrive -- neither of which the left has.
Fake news is fertile on the right because of the sea of lies that have been fed to conservative audiences all throughout President Barack Obama’s administration. Years of misleading, out-of-context, unjustified, racist, Islamophobic, hypocritical, and outright false attacks on Obama and the left by the right-wing noise machine have, naturally, paved the way for weaponized conservative fake news to take hold.
That’s why a fake news story about Obama banning the pledge of allegiance in public schools can take off -- because in the context of Fox News and other conservative media outlets bellowing for years that Obama was anti-American, that story simply makes sense to the conservative masses. The left has no such equivalent to the might of the right’s loudest conservative voices or the warped worldview they have sold their audiences.
Moreover, the coalition of extreme right-wing websites like Infowars, Drudge Report, The Gateway Pundit, LifeZette, and Breitbart that serve as bridges between the radical fringes of the internet and the conservative mainstream media are long- and well-established, which consequently helped facilitate the spread of fake news into the mainstream during the election. These direct pipelines by which lies slide from obscurity into the mainstream also do not exist on the left.
The sophisticated level of coordination among right-wing fake news purveyors also enables fake news -- and the left does not have a similar set of complex and coordinated pathways. Fake news stories on the right typically don’t grow organically; rather, fake news purveyors create a facade of credibility by all publishing the same untrue stories on their sites. Thus, when a dozen right-wing sites are reporting the same lie, its chance of going viral, piercing the mainstream, and being noticed by public figures grows.
This far-reaching, enduring infrastructure that both creates and boosts conservative fake news took years to build and has credibility in the eyes of millions of political observers. It would be misguided to suggest that progressives have created a similar ecosystem at all, let alone in the last three months.
Conservative Audiences Believe -- And Right-Wing Giants Validate -- Fake News In A Way That Democrats Do Not
Comparisons between left- and right-wing fake news that fail to examine the media consumption habits of the Republican base and those (including the president of the United States) who enable fake news on the right are also insufficient.
Trump is a serial liar. But more than that, he is one of the loudest, most powerful purveyors of fake news around, who both feeds into and draws from the fake news universe. Democrats have no such validating figure.
Since his election, Trump has peddled false claims about widespread voter fraud; an immigration ban instituted by Kuwait; and thousands of bikers traveling to D.C. for his inauguration. Before November 8, Trump came to be known as the “King of Whoppers” for his unmatched, unrestrained, and disturbing penchant for lying about any issue, great or small. Not to mention that Trump sources his lies regularly and terrifyingly from disreputable fake news purveyors like Alex Jones, Roger Stone, and Russian state-sponsored media.
Supported by a cadre of aides who also propagate fake news, including social media director Dan Scavino and Brad Parscale, Trump himself has become one of the greatest validators of fake news and, relatedly, a prominent catalyst in the breakdown of objective truth. As debunking site Snopes’ editor Brooke Binkowski emphasized in The Atlantic:
[T]here’s no equivalence between the falsehoods coming from the American left and the right in the past two weeks. Individual Democrats on Facebook may cling to pleasant stories and wishful thinking, but the Republican White House press secretary spouts off lies beneath the presidential seal.
Additionally, by repeatedly attacking credible news outlets as “fake news,” Trump is attempting to redefine “fake news” in his own terms. Conflating honest mistakes in reporting with fake news (which, to be sure, are clearly distinct issues) helps Trump degrade the Fourth Estate, which, in effect, helps chip away at the biggest barrier to his efforts to gaslight his way through his presidency. Trump’s appropriation of the term “fake news” also effectively validates the worst fake news purveyors out there -- because if The New York Times is fake news, then who isn’t?
So, when the person carrying the mantle of the Republican Party unabashedly spouts nonsense and bullshit, the idea that “both sides do it” becomes moot.
Trump’s success in peddling fake news largely stems from the way that conservatives seek out and digest their news. With a greater tendency than liberals to believe false information that plays into their own confirmation biases (facilitated, as aforementioned, by the bitterly hostile alternate reality the right-wing media has created for its base), conservatives are essentially primed to receive fake news in a way that liberals are not.
As documented by The Washington Post, psychologist John Jost of New York University found that liberals are “slightly more predisposed to think critically than conservatives,” and Stefan Pfattheicher of Ulm University “found that individuals who identified as more conservative were more likely to be duped by nonsense than liberals.” As the Post explains:
Conservatives may be perfectly able to do the kind of critical thinking and cognitive exploration that would lead them to be more skeptical of nonsense and fake news -- they just choose not to, preferring instead to seek out information that allows them to make quick decisions that reinforce their existing views.
Take it from one of the most prolific fake news creators, Paul Horner, who claims that “Donald Trump is in the White House because of me”: “Nobody fact-checks anything anymore — I mean, that’s how Trump got elected. He just said whatever he wanted, and people believed everything, and when the things he said turned out not to be true, people didn’t care because they’d already accepted it.”
And, as conservative commentator Charlie Sykes wrote in The New York Times, conservatives have been “conditioned to reject reporting from news sites outside of the conservative media ecosystem,” which in turn “essentially destroy[ed] much of the right’s immunity to false information.”
So yes, fake news does exist on the left. Progressive fake news is dangerous and misguided, and Democrats should absolutely not try to build a parallel fake news universe for the sake of electoral success. But the burgeoning media hype about “lefty” fake news is being oversold, and it’s glossing over the reality of the multifaceted conservative media ecosystem at large, which is unique and unmatched in the way it encourages and rewards right-wing fake news. Myopic, one-to-one comparisons of left- and right-wing fake news stories are leading us to miss the forest for the trees.