Research/Study
Rumble's self-proclaimed “absolute real best” content promotes conspiracy theories
The site’s source code calls its “editor picks” the “absolute real best of Rumble.com” — while including videos pushing QAnon, false flags, and 9/11 conspiracy theories
Written by Alex Kaplan
Published
Updated
Update (10/25/24): This article has been updated with additional research.
Rumble, an extreme right-wing video-sharing platform that was the official livestreaming partner of the 2024 Republican presidential primary debates and a sponsor of the 2024 Republican National Convention’s host committee, has an “editor picks” section of its site — an apparently curated list that highlights and promotes specific videos. Rumble’s own source code says the section has “the absolute real best of Rumble.com,” and Rumble CEO Chris Pavlovski has said that he has “personally” and “manually” featured content in the section.
An ongoing Media Matters review since June 2023 has found that the “editor picks” section has repeatedly featured conspiracy theory content.
Below are conspiracy theories — and the videos pushing them — that have been featured in Rumble’s “editor picks.”
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- QAnon conspiracy theory
- Mass shooting false flag conspiracy theory
- 9/11 Trutherism
- Conspiracy theories tied to antisemitism
- Conspiracy theories that Taylor Swift is a “psyop,” “a fed,” and “a witch” with “demonic” abilities
- Anti-trans Michelle Obama conspiracy theory
- Flat Earth conspiracy theory
- Chemtrails and weather modification conspiracy theories
- COVID-19 “inside job” conspiracy theory
- Alien bases conspiracy theory
- “Great replacement” conspiracy theory
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QAnon conspiracy theory
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June 12, 2023: Rumble selected an episode of a show from Badlands Media, a channel affiliated with the QAnon conspiracy theory, as one of its “editor picks.” The specific show, Eye of the Storm, was dedicated to “dissecting the Q Drops from the start” and discussed on-screen images of posts from QAnon’s central figure. [Media Matters, 6/14/23; Twitter/X, 6/12/23]
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June 20, 2024: Rumble again selected as one of its “editor picks” an episode of a show from Badlands Media which is dedicated to discussing Q posts. This episode of Eye of the Storm, a show dedicated to QAnon, also featured its hosts speculating that John F. Kennedy Jr. — who died in a plane crash in 1999 and has become a significant figure in QAnon lore — is still alive. [Badlands Media, Eye of the Storm, 6/18/24, 6/18/24; Media Matters, 11/19/21]
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September 17, 2024: Among its “editor picks,” Rumble selected a video titled in part “‘The Red Pill is adrenachrome,’” a (misspelled) reference to a QAnon-linked conspiracy theory. The video features host Roseanne Barr — a comedian who has promoted QAnon and other extremist ideas — talking with writer Tom Althouse about the premise of his screenplay The Immortals, which he claims was the basis for The Matrix films. (Althouse unsuccessfully sued Warner Bros. — the production company of The Matrix films — for plagiarizing The Immortals, with a judge saying that it “would be unreasonable to find” that the plots of The Matrix and Althouse’s screenplay were “substantially similar.“)
While discussing aspects of The Matrix and his screenplay, Althouse claimed “the red pill” — a pill in the film that takes its main character out of the computer simulation into the film’s real world — was “based on the blood of the children, which gives longevity,” and “they perfect getting rid of aging basically.” Barr later claimed that “the red pill as you intended it is kind of adrenochrome, isn’t it?” In response to Barr’s statement, Althouse said, “Exactly.” QAnon supporters have pushed the adrenochrome conspiracy theory, which claims that elites are harvesting a substance called adrenochrome from children to gain youth. [Media Matters, 9/21/22; The Roseanne Barr Podcast, 9/12/24; The Independent, 4/29/14; Forbes, 2/26/19; The Daily Beast, 8/14/20]
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Mass shooting false flag conspiracy theory
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August 30, 2023: Among its “editor picks,” Rumble selected a video that suggested that a racist mass shooting in Jacksonville, Florida, may have been a false flag operation. The video titled “MUGshot Sets Off False Flags ReeEEeE Stream 08-27-23” was from far-right figure “TheSaltyCracker,” who previously amplified conspiracy theories and harmful rhetoric. The video claimed that the Jacksonville shooting “could be a false flag” and that “the timing” of the event was “incredibly weird.” [Media Matters, 8/30/23, 9/9/19, 7/20/22]
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9/11 Trutherism
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September 11, 2023: During the week of the 22nd anniversary of the September 11 attacks, Rumble selected multiple videos as “editor picks” that pushed false conspiracy theories about the attacks. One video, in part titled “The Shocking Masterminds Behind 9/11,” had as its description, “Kevin explores, in a very fact based way, who could have been behind the 9/11 plot and he mostly points to Dick Cheney and Donald Rumsfeld,” referring to the then-vice president and then-secretary of defense. Another video featuring the attacks in its thumbnail was from Rumble Exclusives channel The Quartering and falsely claimed that World Trade Center Building 7 was demolished by pre-rigged explosives. The host described the theory as “pretty interesting” and “stuff that we can only talk about on Rumble.” (In December 2022, before the channel announced it would be going “live on Rumble, exclusively,” Rumble CEO Chris Pavlovski said Rumble would “definitely” put the channel “in editor picks if he multicasts it to Rumble.“) [Media Matters, 4/11/23, 9/14/23; Twitter/X, 12/23/22]
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September 11 and 12, 2024: During the week of the 23rd anniversary of the September 11 attacks, among its “editor picks,” Rumble selected videos that claim World Trade Center Building 7 was destroyed in a “controlled demolition.” One video — an episode of Redacted News, which has been part of “Rumble Exclusives” — titled “The 9/11 Hijacking Myth is Being EXPOSED, Cell Phone 5G Cancer Cover-Up?,” features former Fox News host Clayton Morris claiming that “everything, of course, we've been told about that day was an orchestrated lie,” and features an interview with Ted Walter, who has been involved in an advertising campaign promoting 9/11 trutherism. During the interview, Walter falsely claimed that World Trade Building 7 and the Twin Towers were destroyed in a “controlled demolition” and without evidence suggested that messages from people on the hijacked planes were “fabricated.” [Media Matters, 4/11/23; Redacted News, 9/9/24; BBC News, 12/17/13; USA Today, 9/23/22]
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Another video, titled “Live W/ Mark Dice And Architect Reveals Latest Bombshell 9/11 Revelations!” features an interview with Richard Gage, an architect who promotes 9/11 trutherism. During the interview, a host praised Gage for giving “a lot of credibility to a lot of very serious questions surrounding that particular day” and for combating “propaganda” regarding the attacks. Gage also falsely claimed that World Trade Building 7 was destroyed in “obviously a controlled demolition, and everybody knows this.” [Slate, 8/24/21; We Are Change, 9/11/24; USA Today, 9/23/22]
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Conspiracy theories tied to antisemitism
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December 4, 2023: Among its “editor picks,” Rumble selected a video about supposed “lizard people” controlling the world, which is a conspiracy theory that has been tied to violence and antisemitism. During the video, titled “Lizard Climate Scam ReeEEeE Stream 12-03-23,” far-right figure “TheSaltyCracker” claimed that “you just saw all these lizard people fly in to Munich, Germany, on private jets screaming about … climate change,” and that “every single apparatus of lizard person fucking monstrosities are throwing everything that they got against Donald Trump.” The video’s thumbnail also featured an image of King Charles III with a long cartoon tongue sticking out, apparently in reference to the conspiracy theory. [Media Matters, 12/19/23]
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March 11, 2024: Rumble selected as one of its “editor picks” a video with a thumbnail that features an image of billionaire philanthropist George Soros holding puppet strings — an antisemitic trope. The video’s host described Soros as “one guy that I know is causing mass destruction” and falsely claimed that Soros said “destroying America will be the culmination of my life’s work.” The video’s description also claims that Soros “has been single-handedly influencing the political arena in many of our failing major cities from the shadows.” [Rumble, 3/8/23, accessed 3/12/24, accessed 3/12/24; The Forward, 7/12/23; Reuters, 6/18/20]
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Conspiracy theories that Taylor Swift is a “psyop,” “a fed,” and “a witch” with “demonic” abilities
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January 10, 2024: Among its “editor picks,” Rumble selected a video promoting the conspiracy theory that pop star Taylor Swift is a “psyop” and “a fed.” The video was titled in part “T-Swift is a PSY-OP!!,” featured Swift in its thumbnail image alongside the text “T Swift a fed??” and the video description included, “Are the FEDS using Taylor Swift as a Psy-op agent? We Will discuss the possibility today.” The video claimed that Swift could be “a psyop devil for the government,” adding that she is “almost omnipresent, like a demon would be,” and cited a false segment from Fox News as evidence suggesting that the Department of Defense is using Swift as an “asset” for “combating online misinformation.” [Media Matters, 1/10/24]
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April 24, 2024: Among its “editor picks,” Rumble selected a video promoting the conspiracy theory that Swift may be “a witch” who uses “demonic” methods to hold on to her fanbase. The video was titled in part “Taylor Swift's New Album Is DEMONIC!!!” It featured Swift in its thumbnail image alongside the text “DOUBLE, DOUBLE, TOIL AND TROUBLE,” a reference to a line from witches in the William Shakespeare play Macbeth. The video features a discussion about Swift’s album The Tortured Poets Department in which host Graham Allen calls her “a witch and a devil,” claiming that her power over her young fan base is “demonic” and the result of “straight witchcraft,” and suggesting that she won over her fans with “some kind of satanic music back in the day.” [Graham Allen’s Dear America, 4/23/24, 4/23/24, 4/23/24, 4/23/24]
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Anti-trans Michelle Obama conspiracy theory
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February 12, 2024: Rumble selected a video featuring a baseless anti-trans conspiracy theory that former first lady Michelle Obama is secretly a man as one of its “editor picks.” The video from the right-wing show The Conservative Podcast was titled in part “Michelle Obama is a Man.” In the video, co-host Shane Ginsberg (known online as “shaneyyricch”) asked if his fellow co-host Elan Brooks thought “Michelle Obama is a man.” In response, Brooks called it “a good question.” [Media Matters, 2/13/24]
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Flat Earth conspiracy theory
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February 26, 2024: Among its “editor picks,” Rumble selected a video that was titled in part “The Earth is Flat.” In the video, also from The Conservative Podcast, Brooks said, “Some people are of the mindset that the Earth is actually a flat plane, and not a spinning globe,” an idea he called an “interesting kind of concept.” He also cited The Simpsons, the Bible, and the late German rocket engineer Wernher von Braun as possible evidence for the conspiracy theory that “we have a dome.” [Media Matters, 2/28/24]
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July 9, 2024: Rumble selected as one of its “editor picks” a video of an interview with Flat Earth conspiracy theorist “Flat Earth Dave.” The video, an episode from Roseanne Barr’s podcast, features Barr — a comedian who has promoted the QAnon conspiracy theory and other extremist claims — talking with David Weiss, a Flat Earth supporter known as “Flat Earth Dave.” During the episode, Weiss falsely claimed that both the moon and the Space Race between the United States and the Soviet Union were fake. Barr in turn lauded Weiss for “liberat[ing] our imagination and our thinking and our connection to, you know, scientific method,” and expressed excitement that he provided “whole new information to pursue.” Barr’s son, at the beginning of the episode, urged audiences to “just listen” to Weiss and “keep an open mind.” [Media Matters, 9/21/22; Gizmodo, 5/25/23; The Roseanne Barr Podcast, 7/4/24, 7/4/24, 7/4/24, 7/4/24; National Air and Space Museum, 8/23/23]
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Chemtrails and weather modification conspiracy theories
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February 29, 2024: Rumble selected a video pushing the chemtrails conspiracy theory as one of its “editor picks.” The conspiracy theory baselessly claims that contrails in the sky are actually from the government spraying chemicals into the air for various nefarious purposes, such as weather or mind control. The video’s title — “Climate Change Pushers Actually MANIPULATING The Weather. What Are They Spraying In Our Skies?” — pushed the conspiracy theory, and host Kim Iversen said, “People have been telling me, ‘Kim, look into chemtrails. Look into geoengineering,’ right?” [CNN, 3/12/24; Rumble, The Kim Iversen Show, 2/28/24]
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October 9, 2024: After Hurricane Helene devastated several states and as Hurricane Milton approached Florida, Rumble selected as one of its “editor picks” a video titled “SECRET Weather Manipulation Systems and Mind Control Technology.” The video, which claims to be “a historical review” in its description, contains various clips, including one apparently recorded in the 1980s that claims that Soviet technology was causing “extensive weather engineering over the U.S.” [Rumble, 10/7/24, 10/7/24]
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COVID-19 “inside job” conspiracy theory
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May 21, 2024: Rumble selected as one of its “editor picks” a video that suggests COVID-19 was a biological attack involving the Department of Defense. The video, titled in part “Commissioned By Pentagon-COVID Was An Inside Job & The Shots Are Bioweapons,” features host Shannon Joy speaking with Sasha Latypova, who has previously spread vaccine misinformation. During the episode, Joy claimed, “COVID-19 was an inside job, and the COVID-19 vaccines are bioweapons” and that “much of what humanity is dealing with today in terms of illnesses and sickness and virus and disease has to do — its root cause is the meddling with the Department of Defense.” In turn, Latypova alleged that coronavirus and COVID-19 vaccines were “an attack by the military onto civilians worldwide” and that “the Department of Defense and the Pentagon happen to be the leading actor in this military attack.” [FactCheck.org, 1/18/23; Rumble, The Shannon Joy Show, 5/20/24]
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Alien bases conspiracy theory
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June 26, 2024: Rumble selected as one of its “editor picks” a video claiming there were “underground alien bases” that involved the U.S. military. The video is titled “Project 8200 Exposed | CIA Psychics Find Alien Bases Underground,” and its thumbnail image featured an image of an alien and text claiming “underground alien bases found.” The video claims that a psychic working for the CIA had discovered an enormous base inside a mountain in Alaska filled with computer equipment operated by aliens described as “beings that looked almost human but were thin with large heads,” along with “U.S. military personnel.” The video also claimed that files from the psychic detailed “three other mountains and three more alien bases.” [Rumble, 6/24/24, 6/24/24]
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July 8, 2024: Rumble selected as one of its “editor picks” a video claiming there are alien bases underwater, citing, in part, a 4chan user. The video, from the same channel as the video that claimed there were underground alien bases, was titled “Baltic Sea Anomaly, Atlantis, and Underwater Alien Bases | Mysteries of the Ocean Pt 1,” and its thumbnail image featured an image of an alien next to divers looking at some kind of underwater structure. The video alleges that there is a “network of tunnels” in the ocean that “connect to large alien bases” around the world, and cites a “very believable” user on 4chan — who apparently claimed to be “a former contractor for the Department of Defense” and alleged that “there’s a large alien base underwater in the Bermuda Triangle.” [Rumble, 6/30/24, 6/30/24]
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“Great replacement” conspiracy theory
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October 14 and 25, 2024: Among its “editor picks,” Rumble selected episodes of Laura Loomer’s so-called “docu-series,” which is dedicated to the racist “great replacement” conspiracy theory. Loomer is a far-right “Rumble Exclusives” podcaster and Trump ally known for rampant xenophobia. In one episode, titled “Episode 1: INVASION,” Loomer claims, “The people immigrating to our country are not coming here to help you. They are not coming here to live alongside you. They are not coming here to assimilate. They are coming here to take your place.” Another episode, titled “Episode 3: BORDERS, CARTELS, AND CRIME,” was also featured in the “editor picks” section. The white nationalist “great replacement” conspiracy theory, which has inspired violence, including the 2018 Tree of Life synagogue shooting in Pittsburgh, holds that there is a nefarious plot to replace white people with nonwhite immigrants via mass migration. [Loomered, accessed 10/14/24; Media Matters, 10/19/23, 8/14/24, 6/30/22; The Great Replacement, 10/8/24; NPR, 2/9/24]
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