National Rifle Association executive vice president Wayne LaPierre wrote that Americans need to buy firearms in order to ensure their "survival" and urged gun owners to join the NRA and buy more weapons in an unhinged February 13 Daily Caller op-ed.
Media Matters has long documented the feedback loop by which the NRA fearmongers about stronger gun laws in order to drive up membership and promote increased firearm sales; gun manufacturers in turn pour millions of dollars into the NRA's coffers.
In his latest op-ed LaPierre took this argument to new levels, arguing that Americans who don't buy firearms risk death from a number of sources:
Hurricanes. Tornadoes. Riots. Terrorists. Gangs. Lone criminals. These are perils we are sure to face--not just maybe. It's not paranoia to buy a gun. It's survival. It's responsible behavior, and it's time we encourage law-abiding Americans to do just that.
Since the election, millions of Americans have been lining up in front of gun stores, Cabela's and Bass Pro Shops exercising their freedom while they still have it. They are demonstrating they have a mass determination to buy, own and use firearms. Millions of Americans are using market forces like never before to demonstrate their ardent support for our firearm freedoms. That's one of the very best ways we can Stand And Fight.
LaPierre writes that this "Stand and Fight" effort involves a "four-year communications and resistance movement." As part of this effort, LaPierre writes that a stronger NRA is necessary "to resist the coming siege" and states:
Every gun owner should be an active member of the NRA. Every gun owner should be sure that every member of his or her family is an active member. [...]
This begins with remembering to keep your own membership active, or reactivate it if it has lapsed. It means reminding yourself, "I have a son and daughter who aren't members and should be." It means reaching out to your hunting and shooting friends and personally telling them why it's so important that they join the NRA now, during this time of peril.
Renewing an NRA membership for one year costs $35; lifetime memberships cost $1,000.
LaPierre concludes that it is of paramount importance that supporters "buy more guns than ever" and "grow the NRA more than ever":
We will not surrender. We will not appease. We will buy more guns than ever. We will use them for sport and lawful self-defense more than ever. We will grow the NRA more than ever. And we will be prouder than ever to be freedom-loving NRA patriots. And with your help, we will ensure that the Second Amendment remains America's First Freedom.
According to the Violence Policy Center, the gun industry donated up to $38.9 million to the NRA from 2005 to 2011. Gun manufacturers gave millions more in 2012, with one holding a yearlong promotion in which it donated a dollar for each gun sold.