Blog ››› ››› JAMISON FOSER
The Century Foundation's Niko Karvounis has a must-read piece warning that the news media could "derail health care reform":
Policy can get pretty complicated; so the public will rely on the media to help it navigate the ins and outs of the issue.
Unfortunately, reporters aren't health care policy experts. In fact, they rarely ever talk about the issue. In a December report, the Kaiser Family Foundation found that, out of 3,513 health news stories in newspapers, on TV and radio, and online between January 2007 and June 2008, health care policy made up less than 1 percent of news stories and just 27.4 percent of health-focused stories.
history shows that when health care reform efforts are actually under way, the media ignore policy in favor of more sensational stories.
During President Bill Clinton's efforts at health care reform in the 1990s, for example, media reports disproportionately focused on politics rather than policy. In their 1998 book Politics, Power, and Policymaking: The Case of Health Care Reform in the 1990s, Missouri State University professors Mark Rushefsky and Kant Patel found that that in 1993 and 1994 -- the height of public debate over Clinton's plan -- the New York Times reported just 257 stories about policy considerations (proposed reforms and solutions, analyses of options) and a whopping 549 on politics (personalities, disagreement, partisanship). When the nation's health care system was at stake, spats received more coverage than substance.