Hawking shady products - gold coins sold at a 30-percent markup, "survival seeds," and financial newsletters only designed to enrich their authors -- has long been the core strategy of funding the conservative media enterprise.
But the deleterious effect of the latest conservative media scam threatens to be far greater than a tube of seeds that will yield no fruit.
The conservative media, along with Senators Ted Cruz (R-TX) and Mike Lee (R-UT), have conned their base into believing that shutting down the government -- unless Barack Obama agrees to stop the implementation of Obamacare -- is a strategically and politically salient idea for the GOP and the conservative movement. Senator Richard Burr (R-NC) earlier this summer dubbed it "the dumbest idea I've ever heard."
Fueled by television ads starring Cruz and paid for by the Senate Conservative Fund -- a PAC initially founded by Heritage President Jim DeMint to shift the Senate GOP Conference rightward -- this movement was buoyed by an active campaign from the conservative media that began months ago. In July, Rush Limbaugh called the effort to block funding the government a "crucial thing" and the "one last chance to stop" Obamacare.
Sean Hannity called for a government shutdown months ago, telling his audience:
"I think they ought to just put their foot down, stand on principal and stop calculating what political impact is going to be felt here. Fund the rest of the government, but just defund Obamacare. And then if the Democrats want to shut down the government, then let them shut it down."
Fox News contributor Erick Erickson has used his blog, RedState.com, to call for the "scalps" of Republican politicians who do not "fight" to defund Obamacare with a government shutdown.
This has set off an internal GOP war, with some on the right expressing doubt that a government shutdown is a viable or effective strategy. This was on display Sunday on CBS's Face the Nation when Tom Coburn (R-OK) implied that his colleagues in the Senate pushing for a government shutdown weren't living in the "real world."
"Tactics and strategies ought to be based on what the real world is, and we do not have the political power to do this," Coburn told host Bob Schieffer. "We're not about to shut the government down over the fact that we cannot, only controlling one house of Congress, tell the president that we're not going to fund any portion of this. Because we can't do that."
Karl Rove also took to the pages of the Wall Street Journal to warn that defunding the government over Obamacare "would strengthen the president while alienating independents," ultimately leading the GOP towards electoral defeat.
Coburn, Rove, and others calling for restraint now are simply trying to slay a monster of their own creation. In early 2009, with momentum carrying the Obama administration forward, the Tea Party and its champions fought to create this toxic environment in which forcing a government shut down over Obamacare seemed like a viable option.
August town hall meetings degenerated into chaos as grassroots conservatives screamed at their members about a government takeover of healthcare. Obamacare was not simply a new health insurance system; the conservative base believed it was an all-out effort by Democrats to kill their grandmothers and children with disabilities. It needed to be defeated at all costs.
Tea Party members in Congress and the conservative media continued to use this rhetoric with their base long after their lies had been debunked and long after the bill's passage.
They cheered as this rhetoric enabled the GOP to win 63 seats in the House of Representatives, six in the Senate, and 675 state legislative seats -- allowing them to control the redistricting process.
They pushed their state governments to reject the law's Medicaid provisions and exchanges and looked the other way as conservative groups attempted to sabotage the implementation of the law by convincing young people it would be better to go without health insurance than sign up for Obamacare.
Admittedly, some groused when tea party extremists rejected candidates such as Mike Castle in Delaware in favor of sure losers like Christine O'Donnell, but they stood silent as tea party members in the House made the chamber ungovernable.
This week these strategies have finally come to a head. With the deadline for funding the government days away, the House has passed a bill sure to be rejected in the Senate and one the President won't sign. The Republican Caucus in the House is primarily made up of Tea Party members, whose districts, due to gerrymandering, are more subservient to the rhetoric of the conservative media than to the needs of the country.
Even those in the GOP and the conservative media lamenting this latest potential government shutdown bear responsibility for it. They have stood by and cheered since 2009 as the conservative base was spoon-fed lies about healthcare. Now that they recognize these lies have metastasized, not simply into false promises about gold coins or gardens that will feed your family after a financial apocalypse but into a political movement that will do long-term damage to the GOP, they are crying for its end.
However, the faulty calculation sold, and continuing to be sold, by many in the right-wing media is clear: if you can stop the federal government from murdering your grandmother and child, then a government shutdown and even electoral defeat is a small price to pay.