On Wednesday, the Discovery Channel aired "an inside look at American gun culture" starring controversial National Rifle Association board member and Washington Times columnist Ted Nugent. Discovery Channel documented Nugent shooting a scimitar-horned oryx, an animal extinct in the wild, and also showed him spending time with a group of heavily armed doomsday "preppers."
Now the question remains: Will the Discovery Channel continue to allow Nugent to use the channel as a "resource" to help him win the "culture war"?
In a September 26 press release, Discovery Channel billed Ted Nugent's Gun Country as a "one-hour special." But during an appearance on Armed America Radio, Nugent stated that the Discovery Channel "want[s] to do it as a regular feature." He told listeners to "expect that there will be at least a dozen shows a year."
MARK WALTERS, HOST: Ted, is this going to be a regular series?
NUGENT: Well just the title, Ted Nugent's Gun Country, I mean even if Discovery doesn't air anymore shows it's still alive and well. They want to do it as a regular feature. We expect that there will be at least a dozen shows a year.
NUGENT: Every month. And we are really excited about it. I think it came off great. We trained with a bunch of zombie killers, we did a lot of ammunition testing.
A graphic accompanying an October 1 promotional appearance on NRA News described Ted Nugent's Gun Country as a "series."
Prior to program's debut, Media Matters noted that Discovery Channel was giving mainstream treatment to a controversial figure who has often used inflammatory language against the Obama administration, women, religious and ethnic minorities and members of the LGBT community.
While promoting his show, Nugent accused President Obama of faking his support for veterans while also charging that the president and his administration were guilty of treason and "criminal complicity to murder."
Earlier this year, Nugent came under scrutiny by the Secret Service after promising attendees of the NRA's annual meeting that he would be "dead or in jail by this time next year" if Barack Obama was reelected president. In July, he created controversy after writing that he was "beginning to wonder if it would have been best had the South won the Civil War" in a Washington Times column.