The flaw in Fox's Palin promotion plan

Blog ››› ››› OLIVER WILLIS

Considering the way Fox merged the Hannity show with the Bachmann/Palin rally last night, you would at least think that Palin's support helps Republican candidates. If Palin is providing a siginificant boost to the out of power Republican party, that at least resembles something newsworthy and might possibly give a slight reason for Fox's relentless boosterism. Nope.

According to Fox's own polling, 51% of voters are less likely to support a candidate if Sarah Palin campaigns for them, versus 25% who are more likely to follow the former governor's lead.

Fox's best efforts to promote Palin and act as a campaign arm of the Republican party appear to be counterproductive.

Fox News Channel
Sarah Palin
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