Fox Nation's Avatar Problem

Fox has a bit of a problem. James Cameron's movie Avatar is a story about aliens from planet Pandora who embark in an “epic battle” against human “corporations” who “are mining a rare mineral that is key to solving Earth's energy crisis” without regard to Pandora's inhabitants. This “sanctimonious” story line inspired some on the right to attack, and Fox Nation dutifully published the following “review” on December 14:

Yet, only a few short weeks later, on January 4, they're touting the financial success of the film:

So what changed to make Fox Nation so interested in having you see an “America-Hating PC Revenge Fantasy?” Could it have to do with the fact that Avatar was produced by 20th Century Fox?