If not, why did ABC News and the Washington Post spend money to measure Woods' personal approval rating?

Read the news lede and try to remember that he's a golfer:

The sex scandal surrounding golfer Tiger Woods has sent his personal popularity into a tailspin, with the number of Americans who see him favorably diving to half of what it was a few years ago.

Eighty-five percent of Americans expressed a favorable opinion of Woods in a Gallup poll in 2005. That fell to 60 percent in a CNN poll as the scandal erupted earlier this month. Now it's down to 42 percent in an ABC News/Washington Post poll completed last night; about as many people, 43 percent, now see him unfavorably.

What's next, ABC/WashPost polls on movie stars?